Semantischer Mehrwert und Multifunktionalität von ...

Anhang
46) Wireless Gift Store: "Music for your ears! Create your own enchanting
music with our fanciful windchime earrings." (Delaware Today USA,
December 1995)
47) Wonderbra: "Who cares if it's a bad hair day?" (New Woman USA,
September 1995)
48) Wonderbra: "Why worry about what's in front of you?" (Cosmopolitan
GB, April 1996)
49) Wools of New Zealand: "New Zealand wool carpets. Available in over
600 colours (including white). - New Zealand is renowned as a green
country. But to green you can now add blue, red, orange, yellow, black,
turquoise, saffron, violet..... That's because carpets made with Wools of
New Zealand can be found in literally hundreds of colours. To discover
why our colours are so vibrant you need to look at our canvas, namely
the sheep. New Zealand sheep are reared in a pure, healthy
environment. [...] This clean living results in dazzlingly white wool.
And the whiter the wool the better it is at taking colour. [...] For more
information, call us on [...] We'll give it to you in black and white."
(Good Housekeeping GB, April 1996)
50) Wools of New Zealand: "New Zealand wool carpets. Available in over
300 textures. - Before you select your carpet texture perhaps you should
read our text. The Wools of New Zealand Fernmark is found on carpets
made by the world's leading manufacturers. But producing wool isn't the
only pattern we follow. [...] Wools of New Zealand. It's what the best
dressed sheep are wearing." (Good Housekeeping GB, May 1996)
III) Kosmetik
1) ANAЇS ANAЇS PERFUME: "ONE DAY TENDERNESS WILL MOVE
THE WORLD" (Cosmopolitan GB, July 2000)
[love/money moves the world]
2) AUSSIE SLIP DETANGLER: "STOP TEARING YOUR HAIR OUT.
Nothing is more damaging to your hair than yanking a comb through
wet tangles. So we created AUSSIE SLIP DETANGLER to rinse them
away without addd weight. Your hair comes out clean as can be, super
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