Semantischer Mehrwert und Multifunktionalität von ...

Anhang
40) Newbridge Communications: "DO UNTO YOUR COMPETITORS
BEFORE THEY DO UNTO YOU. - Picture this: Your competitors have
cut costs to the bone, so have you. You're good, so are they. Then, your
competitor updates their communications network. They become leaner,
fitter, more flexible; suddenly it's not a battle for competitive edge -
you're fighting for survival. Now, picture the reverse: It's you who has
the better communications. [...] Today, even when communications are
cutting edge, Newbridge can cut line costs by up to 30%. Find out more
about Newbridge before your competitors beat you to it." (The
Economist GB, February 1996)
[Intertextualität: Bibel, Umkehrung ins Gegenteil]
41) NHS CAREERS: "Earl caught a cold. 21 people stopped him catching
his death. - Earl has sickle cell anaemia. It's more common among
Africans and Afro-Caribbeans. So a cold that might have been
uncomfortable for most people was very nearly curtains for him.
[...]"(BEST GB, 21 March 2000)
259
[Spiel mit verschiedenen Phraseologismen um das Verb to catch; synomyme
Verwendung von Phraseologismen mit der Bedeutung to die]
42) NORTHWEST AIRLINES: "Head Northwest and fly through Boston.
– Flying to the USA via the Big Apple has made you a little sour, no
doubt. So next time you fly to the States, head Northwest via Boston.
[…] Fly Northwest to Boston and you're not greeted with red tape, just
red carpet. […]" (Observer Magazine GB, 27 May 1990)
43) Oki Electric Industry Co., Ltd.: "People to people technology. Things
have changed considerably since the days of stone slates. Yet, no matter
how advanced the technology, the intent remains the same: People
communicating with people, expressing their most important thoughts
and ideas. Since 1881, Oki has been helping businesses and individuals
communicate around the world, without losing that personal touch.
We've grown a bit since then, to a global leader in telecommunications,
information processing and electronic devices. Still, as we develop new
multimedia technologies, we always keep in mind our most important
goal: Getting the message across for you, without getting in the way."
(The Economist GB, April 1996)