Semantischer Mehrwert und Multifunktionalität von ...

5 Phraseologismen in der Werbung
seats, toy(s) and 3 position height adjustments to grow
with baby. Isn't it time your baby took a solo flight?"
(Modifikation des Filmtitels "Invasion of the
Bodysnatchers")
Zenith Data Systems (VI, 67): "I Want Power,
Features And Reliability. I Want It All. - You Got It.
[...] If you have a number of needs, look to the
computer that offers a number of solutions. Z-
NOTEFLEX. It's what you want in a notebook. [...]
Make The Connection." ("I want it all": Liedtitel der
Musikgruppe Queen)
Swiss Life (VIII, 15) "WHEN THE TOUGH GET
GOING. Looking for clear directions for your international
employee benefit plans? Swiss Life is the way to
go for coordinated global programs and real financial
savings. [...] It's a sign of the times that more and more
top multinationals follow the Swiss Life route. [...] It
can be tough out there. But with Swiss Life, you're never
on your own." ("When (the going gets tough,) the
tough get going": Liedtitel des Sängers Billy Ocean)
Einige Belegtexte spielen auf Märchen an:
Elizabeth Arden (III, 28): "sleeping beauty - While
you sleep, it works. Overnight. For younger looking
skin. - Introducing Ceramide Night Intensive Repair
Cream. Our most advanced age-fighting ingredients to
help skin repair itself and rally against daytime
damage." ("Sleeping Beauty" = Dornröschen)
L'oréal Cosmetics (III, 54): "Who's the squarest of
them all? - Take a look in the mirror and you just might
sigh. Squares of rich, lush quilting, such a feast for the
eye. Shades of Fresco, Brown Sugar and a hint of Hip
Honey. You're fair. You're daring. Maybe just a tad
plummy. What's the moral of the story this fall? You're
positively the squarest of them all." (Modifikation des
Märchenzitats "Mirror, mirror on the wall, who's the
fairest of them all?" aus "Snow White" =
Schneewittchen)
Clairol Hair Colour (III, 9): "Ever wished you had
hair colour like this? (You have two wishes left.) –
There's no lamp to rub or wand to wave. Hydrience
from Clairol can give your hair colour a boost or even
change it completely. […] What more could you wish
for?" ("Aladdin and the Magic Lamp", The Arabian
Nights' Entertainments = Aladin und die Wunderlampe,
Märchen aus Tausendundeiner Nacht)
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