Semantischer Mehrwert und Multifunktionalität von ...

Anhang
42) Helene Curtis Salon Selectives: "Free yourself. - Only Salon
Selectives lets you mix and match to your hair's content. To get hair
with style." (Cosmopolitan USA, April 1996)
43) HUGO BOSS WOMAN: "Life's a journey. Travel light." (Glamour
USA, October 1997)
[Sprichwort, Allgemeinplatz, Lebensweisheit, die aufgebrochen wird – selbstbewußte
Frau von heute als Zielgruppe]
44) Jane Cosmetics: "Real beauty comes from within. The outside is for
you to make up. [...] Come out and play with Jane." (Cosmopolitan
USA, April 1996)
45) KÉRASTASE FORCINTENSE: "Rescue weakened hair with a
programme of intense strength. Breathe new life into your hair in just 5
applications." (Vogue GB, March 2000)
[CPR - cardiopulmonary resuscitation = Erste Hilfe (Intertextualität, kulturelles
Wissen)]
46) LANCASTER SUN CARE TREATMENT: "ONE WITH THE SUN.
A full range of products based on highly effective ingredients allowing
you to fully enjoy the pleasure of being in the sun whilst obtaining a
wonderful Golden Tan." (Good Housekeeping GB, June 2000)
47) LANCASTER SUN CARE TREATMENT: "One with the sun."
(Vogue GB, March 2000)
48) Lancaster Suncare: "Summer. Sun. Fun. - Now you can surrender your
soul to the sun as you shield your skin with Lancaster Suncare. A total
collection of technologically-advanced products that protect, moisturise
and pamper your skin. Giving it everything it needs under the sun."
(Cosmopolitan GB, June 1996)
49) LANCÔME LIP-COLOUR: "Lips that shine. Hydration that lasts. [...]
BELIEVE IN BEAUTY." (Cosmopolitan GB, July 2000)
[to believe in God]
50) Le Système: "As you may expect, Le Système cleanses, tones and
moisturizes your skin beautifully – but that's not all. […] Le Système
puts beuatiful skin well within your reach." (Cosmopolitan USA, June
1998)
51) Lipcote: "When everything else comes off Lipcote stays on. - If your
lipstick is more like lipslip, you need Lipcote. The clear lipstick sealer
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