Semantischer Mehrwert und Multifunktionalität von ...

Anhang
44) KitKat chocolate bar: "Have a break, have a KitKat." (Good
Housekeeping GB, April 1996)
45) KNORR HERB CUBES: "The unique aroma and taste of fresh herbs
cubed. [...] They can be stored in your cupboard, so it's like having the
flavour of fresh herbs at your fingertips." (Woman's Way GB, Annual
2000)
46) Kraft Cool Whip Lite: "Earn Brownie points in minutes" (Family
Circle USA, December 1995)
47) Kraft Free Singles: "Laugh away the signs of aging. Eat a tuna melt. -
Kraft Free Singles are the best tasting fat free slices ever. And Kraft
Free Singles are made from 5 oz. of skim milk. Which means your tuna
melt really melts. Melting away the years... so all you remember are
smooth, creamy tuna melts past. The taste is so rich, so thrilling, it may
make you just a wee bit giddy. But isn't it fun to laugh in the face of
time?" (Woman & Home USA, March 1996)
48) KRAFT SALAD DRESSING: "'I had a daydream about salad
dressing. Is that weird?' - Not if it's Kraft Special Collection. See,
they've just introduced two irresistible new flavors: Sun Dried Tomato
and Italian Pesto. Definitely the stuff dreams are made of." (Traditional
Home USA, June/July 1999)
49) Kraft Velveeta Cheese Spread: "'Twas the bite before Christmas."
(Family Circle USA, December 1995)
50) LAVAZZA COFFEE: "Lavazza. Italian for life. Get the most out of
your day." (Cosmopolitan GB, July 2000)
51) Lorillard Tobacco Company's Youth Smoking Prevention
Program: "Tobacco is whacko if you're a teen." (2000)
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[Anbiederung durch Jugendsprache; Reim; intertextuelle Anspielung auf
journalistischen Spitznamen für Popstar Michael Jackson – "Jacko the whacko"]
52) Marmite yeast extract: "Spread the word. - Make your eggs as you
normally do. Toast some bread as you normally do. Butter it as you
normally do. Then break the habit of a lifetime. Spread on a little
'Marmite' yeast extract, delicious with about anything on toast. Write to
us at the address here with your own ideas of what you mate with
'Marmite'." (Good Housekeeping GB, April 1996)