Semantischer Mehrwert und Multifunktionalität von ...

Anhang
[proverb, Aufbrechen des Wahrheitsgehaltes, "Modernisierung" und Reim]
91) STILA EYE GLOSS: "Keep your eye on Stila." (Mademoiselle USA,
March 2000)
92) Studio Line by L'oréal: "No trace. No tell. Wear it well. Invisi-Gel by
Studio Line. You can't see it, feel it, touch it, but it's there. You can't
know how it holds this invisibly, shapes this firmly, moves this freely,
but it does. You can't guess it's this disappearing, but it is. Invisi-Gel
from Studio. No kidding, it's here." (Cosmopolitan USA, April 1996)
93) SUNSENSE: "Australians believe a tan isn't something to die for. –
And neither should we. That's why Sunsense – Australia's leading
sunscreen – is now available here. […] Skin cancer is on the increase,
so use your common sense and help protect yourself with Sunsense.
Then you can rest in peace of mind." (Good Housekeeping GB, July
2000)
94) TOMMY HILFIGER FRAGRANCE: "Tommy Girl – a declaration
of independence." (Glamour USA, October 1997)
[Intertextuelle Anspielung auf die Declaration of Independence/USA;
Doppeldeutigkeit: wörtlicher und übertragener (Eigenname) Sinn; Bild einer weißen
und einer schwarzen Frau, eingehüllt in eine Decke mit rot-weißen Streifen, erinnert
an amerikanische Fahne / Union Jack]
95) Vidal Sassoon: "For hair that's simply moving" (New Woman GB, June
1996)
IV) Hygiene und Gesundheitspflege
1) Act-3 Pain Relief: "Turn your back on pain. – It's not even lunchtime
and no matter how hard you concentrate on your posture, you've got
back pain. Or maybe it's the end of a long, hard day hunched over a
computer. Maybe you've been standing around for hours on end without
a break. There are a million reasons why back pain occurs and there are
a number of ways you can get relief. […]" (New Woman Australia,
August 1998)
2) ALLEGRA ALLERGY MEDICINE: "THIS ALLERGY SEASON,
SHOOT FOR AN AHHHSTOUNDING RIDE. – Now there's Allegra.
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