Semantischer Mehrwert und Multifunktionalität von ...

Anhang
35) ESTÉE LAUDER: "Say so long to short lashes. Introducing Futurist
Lash Extending Mascara." (Mademoiselle USA, March 2000)
36) ESTÉE LAUDER: "Treat your lips to a feast of colour. Re-Nutriv All-
Day Lipstick. Feast your eyes on this glorious new collection of wines,
browns, reds, pinks, corals, and naturals. Then treat your lips to the rich,
luscious formula. With new anti-oxidant protection to help keep lips
soft and young looking." (Zest GB, February 2000)
37) ESTÉE LAUDER Sunless: "Summertime all the time. – Who wouldn't
love a tan all year round? The good news is Go Bronze Tinted Self-
Tanner for Face and Body. It glides on tinted and golden for no streaks,
no mistakes. And works beautifully as a bronzing gel so you look great
while you wait to tan. In just one hour. How's that for immediate
gratification? Go for the glow: go bronze." (Good Housekeeping GB,
July 2000)
38) Evian Eau Minérale Naturelle, Le Brumisateur: "A flower's true
beauty disappears with the morning dew. Evian lets you hold onto yours
all day long. Just like a flower, your skin loses precious moisture as the
day wears on. But now, you can replace lost moisture, instantly, with
something even softer than the morning dew, Evian. [...] Soothing and
calming from dawn till dusk." (Glamour USA, April 1996)
39) Gillette SensorExcel For Women: "Feel the difference. You've never
felt anything like SensorExcel for Women. [...] Feel the no-slip rubber
grip for total control. The handle has a soft, textured rubber grip on both
sides, so it won't slip when wet. That means more control in the shower
or bath. [...] There's no feeling in the world like the new Gillette
SensorExcel for Women." (Cosmopolitan GB, April 1996)
40) HARMONY HAIRSPRAY: "If your head says the same as your heart,
you're in harmony." (Cosmopolitan GB, July 2000)
[Alliteration]
41) Hawaiian Tropic suncare products: "Added Protection - Extra Fun. -
Lighten up with Hawaiian Tropic! - These days everybody knows about
the need for sun protection. So when a suncare company tells you to
lighten up it might sound just a little off colour [...]" (New Woman GB,
June 1996)
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