Semantischer Mehrwert und Multifunktionalität von ...

Anhang
is a far from hazardous undertaking. But this is not a car for the powermad.
The 850-R has electronic traction control with viscous coupling to
prevent wheelspin (sorry, no squealing tyres). It is fitted with ABS, as
you might guess, and side airbags, as you might not. And hidden away
in the rear seat, you'll find our unique integrated child safety seat. The
850-R isn't the only car in the world that is lusted after. But it may be
the only one that will love you in return. THE VOLVO 850-R. A CAR
YOU CAN BELIEVE IN." (Esquire GB, April 1996)
53) Volvo S40 T4: "The new S40 T4 will put your mind at rest, but not
your pulse." (Cosmopolitan GB, February 1998)
VIII) Banken und Versicherungen
1) Admiral: "She chose Admiral for her car insurance. Now she's in the
driving seat." (Cosmopolitan GB, July 1996)
2) Allstate Insurance Company: "Give a drunk driver a nice place to
crash. [...] Given the choice between a soft landing on your sofa or a
potential head-on collision, even the most ornery drunk will opt for
comfort. [...] You're in good hands. Allstate" (Family Circle USA,
October 1995)
3) Arab Bank: "AT HOME IN EVERY MARKET. With 65 years of
growth, we are among the largest international financial institutions in
the world. With branches and affiliated offices all over the world, we
have created a complete range of services. Our presence spans five
continents [...] ARAB BANK" (The Economist GB, February 1996)
4) Barclaycard: "Too much month left at the end of the money? - Nothing
to go out in and you don't get paid for a week. If only you hadn't needed
that new suit. If only that unexpected bill hadn't arrived. If only your car
hadn't needed servicing. If only you had a Barclaycard. With an agreed
spending limit in place - just £350 if that's what suits best - you needn't
go mad with it. But you could go mad sitting in on a Friday night."
(Cosmopolitan GB, April 1996)
5) BAYERISCHE LANDESBANK: "GOING PUBLIC. Let's Go! Or,
"auf geht's" as we say in Bavaria. Let us take your company public and
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