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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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screen clipped onto the roll-bar behind you. With the hood up (all 6<br />

layers of it), you could be forgiven for imagining you're in a hardtop<br />

Golf. Truth to tell, the lack of sensation isn't far short of sensational."<br />

(Woman' s Journal GB, May 1996)<br />

27) Hertz Car Rental Company: "Getaway from it all with our giveaway<br />

prices. [...] Whether you're heading for the sun and sea in Spain, or for<br />

cool cruising in California, all roads lead to Hertz. Alternatively, if<br />

you're going to Paris, why not ask about our magical offers with<br />

Disneyland Paris. Combining car hire with theme park tickets, all with<br />

the wave of a wand. To get your holiday moving, simply call [...]"<br />

(Good Housekeeping GB, June 1996)<br />

28) Lumina LS Chevrolet: "Dual air bags, ABS, crush zones, child safety<br />

locks, side-guard door beams - can you live with that? [...] What matters<br />

is safety at a price that most people can live with." (Family Circle USA,<br />

October 1995)<br />

29) Mercedes E-class: "The new Mercedes E-class. It's equipped for all<br />

driving conditions. There are elements inside the new Mercedes E-class<br />

that will help you cope with the elements outside. [...] In actual fact,<br />

whatever the weather, we forecast that conditions for driving the new<br />

Mercedes E-class will always be fine. Mercedes Benz. Engineered like<br />

no other car." (Observer Magazine GB, February 1996)<br />

30) MERCEDES-BENZ: "If your idea of a great car is one that settles<br />

assuredly into fast sweeping curves, that devours switchbacks and Broads<br />

with easy authority, then the Mercedes-Benz 190 series has<br />

already caught your mood. [...] This is because the 190 series now has<br />

even more aces up its sleeve [...] No design improvement was ever<br />

introduced to any Mercedes-Benz model that didn't appeal at least as<br />

much to the head as the heart. […) But that's only part of the 190 story.<br />

No matter how you exercise your motoring options, there's a 190 model<br />

that'll catch your mood too." (Observer Magazine GB, 4 February 1990)<br />

31) Mitsubishi Space Wagon: “[…] One drive in the Mitsubishi Space<br />

Wagon ‘Ovation’ and you’ll see there’s a lot more to it than meets the<br />

eye.” (She GB, August 1998)<br />

279

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