Semantischer Mehrwert und Multifunktionalität von ...

Anhang
Lives depended on us then. Busy lives depend on us now. Motorola.
The best-selling, most-preferred cellular phones in the world."
(Business Week USA, September 1995)
38) NOKIA 8210: "'People are going nuts about the new millennium.
What's wrong with today? - NOKIA. CONNECTING PEOPLE." (New
Woman GB, July 2000)
39) OLYMPUS CAMERAS: "We make cameras that can examine a
human lung. And others that can take your breath away. [...] And when
we put all that in, what do you get? Breathtaking pictures, of
course."(Martha Stewart Living USA, June 1998)
40) PERGO FLOORS: "Some floors attract all the attention." (The
Sunday Times Style GB, April 9, 2000)
41) POLAROID: "Now when you describe it, everyone gets the picture."
(Observer Magazine GB, 8 April 1990)
42) Polti Vaporetto cleaning system: "With new Vaporetto you really can
steam round the house. - Make light work of housework with this
revolutionary cleaning system by Polti. [...] Vaporetto is unique. It
cleans and sanitises any surface using 'dry steam' produced from
ordinary tap water [...] Polti's easy to use system tackles the most
unpopular chores. [...] So don't get steamed up over the housework, see
the indispensable Vaporetto range for yourself." (Good Housekeeping
GB, April 1996)
43) PORTMEIRION COLLECTORS CLUB: "Tulips beware. This new
vase could steal the limelight from the prettiest arrangements. It's just
one of several new additions to the botanic garden. Portmeirion's most
famous range." (Good Housekeeping GB, June 2000)
44) POST-IT NOTES: "Stand out from the crowd - Discover the new Postit
Note colours and make your messages really stand out." (New
Woman GB, July 2000)
45) Ricoh Corporation: "Killer color. - World's finest grain color. World's
fastest digital color copiers. - Look like a bigger fish with a Ricoh digital
color copier. The world's smallest toner particles deliver the finest color
presentations ever. Faster than ever. The world's fastest first copy. The
most copies per minute. And computer connectable. All in the same full
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