Semantischer Mehrwert und Multifunktionalität von ...

Anhang
74) Tide Bleach: "How to avoid seeing red. - There was a time when a
glass of wine, a tomato, even a kiss could strike fear into your heart.
That was before powder Tide with Bleach introduced its Activated
Bleaching System. Nothing's tougher on many stains, while special
ingredients help keep colors bright. All you'll see is clean, bright
clothes. And even the brightest reds won't give you the blues. - If it's got
to be clean, it's got to be Tide." (Woman's Day USA, February 1996)
75) UniChem Cold relief: "Heavy cold or flu? Take UniChem's night Cold
Relief - and blow the rest. - If your cold remedy can't deal with the
discomfort of a blocked nose, you'll never have a really restful night's
sleep. [...] Like both our night and day Cold Relief remedies, our service
and value for money are not to be sneezed at." (She GB, March 1996)
76) VASELINE INTENSIVE CARE DEODORANT: "Hot and bothered?
Be cool as a cucumber. - Aloe Fresh Deodorant with Aloe Vera and
Proderma. Take Vaseline Intensive Care of Yourself." (New Woman
GB, July 2000)
77) Vaseline Intensive Care Dry Cream anti-perspirant: "Get Some
Intensive Care From Your Anti-perspirant." (Woman's Journal GB,
April 1996)
78) VICKS MEDICINE: "GET UP AND GO ISN'T JUST A FIGURE OF
SPEECH. We can get you going. Vicks NyQuil. The nighttime,
sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest
and have a good morning medicine. KEEP UP THE GOOD WORK
ISN'T JUST A CLICHÉ. For us, it's the truth. Vicks DayQuil. The
daytime, non-drowsy, congested-stuffy head, sore throat, coughing,
aching, fever so you can get through the day medicine." (Reader's
Digest USA, March 2000)
79) VICKS VITAL ZINC & VITAMIN C: "YOU CAN TELL HIM TO
STAY BUNDLED UP. YOU CAN ALSO TELL HIM TO KEEP HIS
ROOM TIDY AND BE NICE TO HIS SISTER. - You can't protect your
family every second, but you can give them new Vicks Vital every day.
With Zinc & Vitamin C. The importance of Vitamin C is well known,
and Zinc is scientifically proven to help maintain your body's natural
defences. Each great-tasting drop provides a third of your daily
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