Semantischer Mehrwert und Multifunktionalität von ...

Anhang
73) PANTENE PRO-V HEAT ACTIVATED CONDITIONER: "Turn
on the heat, turn up the shine. [...] Now you can actually increase your
hair's healthy shine while you style. Heat helps this new pro-vitamin
leave-in penetrate to improve. For healthy, shiny hair that really beats
the heat." (Fitness USA, June 1998)
74) Pantene Pro-V: "Get back to your roots. - With the first-ever root
penetrating pro-vitamin formula. Pantene Pro-V Shampoos and
Treatment Conditioners penetrate root to tip, improving the whole
length of your hair. For healthy shine all the way to the tips. - Pantene
Pro-V. For hair so healthy it shines." (Woman's Journal GB, April 1996)
75) Pantene Pro-V: "To Have and to Hold. - Get healthy, shiny hold with
Pantene Pro-V Hairspray. The provitamin formula penetrates to make
your hold strong and your shine last. Now, spray your way to all-day
hold and all-day shine. With Pantene Pro-V Hairsprays. Pantene Pro-V.
For Hair So Healthy It Shines." (New Woman USA, August 1996)
76) PANTENE STYLING: "It gives but it doesn't give up. Pantene Healthy
Hold Spray has a unique formula with stretchy Elastesse holding bonds
that bounce back to hold your style beautifully all day, every day no
matter what. So you get reliable long-lasting hold that actually keeps
your hair looking healthy." (Zest GB, February 2000)
77) PANTENE VOLUME SPRAY: "[...] Spray it at the roots where body
is built, then spray it all over to give hair fullness and lift that won't let
you down all day." (Cosmopolitan GB, July 2000)
78) PAUL MITCHELL LUXURY HAIR CARE: "Some love it hot.
Some like it curly, some like it straight. – It seems we would all like
what we don't have. […]" (Cosmopolitan GB, August 1998)
[Intertextualität; Anspielung auf Billy Wilder's Film "Some like it hot"]
79) Paul Mitchell Luxury Hair Care: “Some love it hot. Some like it
curly, some like it straight. It seems we would all like what we don’t
have. Longer-lasting style THE HEAT: A styling tool that can curl,
uncurl, wave and texturize. […]”(She GB, August 1998)
[Substitution von love und hot]
80) PIZ BUIN SUNLESS TANNING PRODUCTS: "Ain't No Sunshine
where she's gone" (Cosmopolitan GB, July 2000)
[Intertextuelle Anspielung - Song, Substitution: when she's gone]
238