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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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74) Ribena Tooth Kind: “There is only one soft drink accredited by the<br />

British Dental Association. – If you’re a mum or dad, what you’re about<br />

to read will put your teeth on edge. A child in the UK gets through, on<br />

average, about a litre of soft drinks a day. […] Naturally, as this is an<br />

advertisement, we have a suggestion that should keep a smile on<br />

everyone’s face: new Ribena Tooth Kind. […]”(She GB, August 1998)<br />

75) RICHMOND TOBACCO: "Rich in quality…rich in savings. Speaks<br />

for itself." (Best GB, 25 July 2000)<br />

76) Ro-Tel Diced Tomatoes and Green Chilies: "Donna McCracken<br />

raised a little hell at her office party. - No, she didn't tell her boss off. Or<br />

dance on her desk. Her cheese dip caused all the commotion. She tried<br />

something new. Instead of salsa, she added the original Ro-Tel Diced<br />

Tomatoes and Green Chilies. And the party really took off. Not to<br />

mention the dip. Nothing fires up the flavor, arouses any recipe like Ro-<br />

Tel. All the spices you need in one can. Try it. But please, use only as<br />

directed. Raise a little hell with Ro-Tel." (Good Housekeeping USA,<br />

August 1996)<br />

77) Schilling/McCormick Chili and Taco Seasoning Mixes: "Flavor Up!<br />

A winter day with quick and easy family favorites. Chase away the<br />

winter chill with a hearty bowl of homemade chili. Or crunch into a<br />

plate of zesty tacos. Either way, with our Chili and Taco Seasoning<br />

Mixes, you're just 20 minutes away from putting these quick and easy<br />

family favorites on your table." (Family Circle USA, December 1995)<br />

78) Success Rice: "Success Boil-In-Bag Rice. - Short cut to success. -<br />

Success is in the bag." (Good Housekeeping GB, April 1996)<br />

79) Sunny Delight Lite: "Guess you'll have to replace the Lite in your<br />

refrigerator. - Introducing new Sunny Delight Lite. It has the same<br />

great taste and vitamins A, B1 and C as regular Sunny Delight. With<br />

82% fewer calories. It'll get so popular aro<strong>und</strong> your house, it won't be a<br />

mystery when the Lite is always out. Sunny Delight. The Good Stuff<br />

Kids Go For." (Family Circle USA, October 1995)<br />

80) Sweet’N Low Sweetener: “’I can eat most men <strong>und</strong>er the table.’ –<br />

Sweet’N Low World Famous Sweetener. The sweetener for the real<br />

world.” (TOP Santé GB, August 2000)<br />

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