Semantischer Mehrwert und Multifunktionalität von ...

Anhang
17) Compeed Plaster: "Are your corns caught in a vicious circle?
Compeed removes corns without damaging the skin." (Good
Housekeeping GB, May 1996)
18) Crest Toothpaste: "These should be part of your permanent collection.
[...] we help keep every one of these precious objects where they
belong. [...] So protect your teeth with Crest. Because, like any
valuables, there's nothing like the original." (Good Housekeeping GB,
May 1996)
19) Dexatrim: "Defend yourself against temptation! - And win the battle of
the bulge. You're doing your best to lose weight, but everywhere you
turn you're faced with temptations. At the office, it's somebody's
birthday party, so of course there's chocolate cake. 'Aw, come on, have
a piece,' everybody yells. When you get home, your kids have planted
themselves in front of the TV with a plate full of peanut butter cookies.
Who can say no to temptations like these? You can with a little help
from Maximum Strength Dexatrim. Just one Dexatrim in the morning
helps control your appetite all day. You eat less and lose weight. So arm
yourself for a battle - with Dexatrim. - Get the willpower. Lose the
weight." (Cosmopolitan USA, April 1996)
20) DOVE DEODORANT: "MIX BUSINESS WITH PLEASURE. There's
no harder working deodorant than Dove. And because it's made with ¼
moisturising cream it's silky-smooth and sensational to use. Who says
you can't have it all? MAXIMUM DRYNESS WITH ADDED
SKINCARE" (TOP Santé GB, March 2000)
21) Dr. Scholl's: "No matter where your shoes hurt, Dr. Scholl's can help. -
Too often, the most beautiful shoes to look at are also the most painful
to walk in. But with Dr. Scholl's Women's Insoles and Accessories, you
can give your shoes a perfect fit from heel to toe. Our products
customize each shoe to fit every contour of your foot. So now your
shoes will feel every bit as good as they look. Dr. Scholl's. Make life in
your shoes more comfortable." (Cosmopolitan USA, April 1996)
22) ECHINAFORCE: "Echinaforce - the natural remedy for fighting colds
and flu this winter. Echinaforce is available as drops or tablets from all
good health food stores and selected chemists in your area. A 50ml
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