Semantischer Mehrwert und Multifunktionalität von ...

Anhang
20) London Fog clothes: "weather or not" (Glamour USA, September
1996)
21) Mary Laura's Native American Jewelry: "Dream Catcher earrings
and pendant: To catch a dream." (Delaware Today USA, December
1995)
22) Mootsies Tootsies Shoes: "Your feet should always match your face."
(Woman's Journal GB, April 1996)
23) NIKE: "At 80, people think Audrey's had a good innings. She
disagrees. She's had several. - Numerous first-class centuries. Scores of
half-centuries. England all-rounder Audrey Collins has notched up runs
like she's clocked up years. Steadily. Her secret? Keeping her bat
straight and her body supple. A philosophy that helped her play
competitively until 70. And continue coaching to the present day. With
the right attitude, there are no boundaries. Just do it." (Vogue GB, April
1996)
24) NIKE: "If you can keep your head when all around you are losing
theirs and blaming it on you; if you can dream and not make dreams
you master; if you can think and not make thoughts your enemy; if you
can meet with triumph and disaster and treat those two imposters just
the same; if you can fill the unforgiving minute with 60 seconds worth
of distance run - your's is the earth and everything that's in it - and,
which is more, you'll be a man, my son." (Esquire GB, April 1996)
25) OLSEN COLLECTION: "You can make conversation with many
people but only enjoy silence with your best friend. Olsen Collection.
Experience your feelings." (Vogue GB, March 2000)
[Modefirma wirbt mit Lebensmaxime, Grundsatz, saying/proverb, der eigentlich nichts
mit Mode, sondern eher mit der Lebenseinstellung zu tun hat]
26) Omega Seamaster Professional diver watch: "My name is Seamaster,
Omega Seamaster. -The legendary secret agent James Bond is back, in a
high-drama, high-living and high-style adventure: GoldenEye. On the
wrist of the new agent 007 will be an Omega Seamaster Professional
diver watch - not just a precious timepiece, but also a valuable life
saver." (Newsweek USA, February 1996)
27) OshKosh B'Gosh: "Mix 'n' Match for boys. You'll be tickled blue. [...]
Boys will be boys and boy will they ever love the colorfully coordinated
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