Semantischer Mehrwert und Multifunktionalität von ...

Anhang
Housekeeping Institute (established in 1924)." (Good Housekeeping
GB, July 2000)
25) HALIFAX: "'My neighbours reckon I should insulate the loft.' – Why
not have a quiet word with the Halifax Building Society? […] At the
Halifax you'll find whatever it is, it won't fall on deaf ears." (Observer
Magazine GB, 21 January 1990)
26) Hallmark cards: "Knock his socks off. And everything else. – There's
no better time than out of the blue." (Cosmopolitan USA, June 1998)
27) Hoechst: "Just married: Marion and Hoechst. To your very good
health! - It's a match that certainly deserves a toast. After all, it isn't
every day you find the ideal partner. Or witness the happy union of two
perfectly complementary parties, both from good backgrounds, bringing
shared interests and a wealth of experience to the relationship. Hoechst
Marion Roussel. The new family name. [...] It's a good match too in
geographical terms. [...] What brings the partners together is a
commitment to meet patients' needs more quickly and effectively, and
to develop innovative drugs to treat diseases that are currently incurable.
To their health - and to yours!" (The Economist GB, February 1996)
28) ICOLLECTOR: "It took years to collect 5. Now find No.6 in a couple
of clicks. – You've always yearned for that missing car. The Cooper-
Bristol. Now you can track it down, check its value, place a bid and it
could be yours. […] You can search through our auction house catalogs
for sales coming up anywhere around the globe. And browse through
our extensive archives and reference guides to find out what you should
be paying. Then you can bid online to your heart's content. […] The
race is on. – icollector. www.icollector.com. Redefining the art of
collecting." (Newsweek USA, December 1999)
256
[Phraseologismusfeld: Internet; Verschmelzung von semantischen Feldern: Autos,
Internet, Auktionen, Sammelleidenschaft etc.; Headline: Reim!]
29) IKEA: "Not all racy red two seaters cost the earth and come from
Milan. - If the stylish excesses of Italy's automotive thoroughbreds are
beyond your means, there is a more affordable alternative. The Lysekiel
two seater sofa from IKEA. A hand-crafted Scandinavian design that
will drive you to distraction, made individually to order and delivered