Semantischer Mehrwert und Multifunktionalität von ...

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that keeps your lipstick where it looks best. On your lips. [...] Then it
will help keep your lipstick looking luscious all day long. Wherever you
are. Whatever you're doing. [...] Pick up a pack the next time you're out
shopping. [...] Lipcote. It only comes off when you want it to."
(Woman's Day USA, January 1996)
52) Liquid Neutrogena: "Take risks. But not with your skin." (Woman's
Journal GB, April 1996)
53) L'oréal Cosmetics: "Cybershine. It's a shine of the times. The
millennium of mega-shimmer. And it's here. Now. This very iridescent
instant. A spectrum that puts you in a reflective mood. Pucker up to
Sheer Moon Berry, Mauve Beam. Set your sights on Prism, do. This
Spring the Future shines for you." (Cosmopolitan USA, April 1996)
54) L'oréal Cosmetics: "Who's the squarest of them all? - Take a look in
the mirror and you just might sigh. Squares of rich, lush quilting, such a
feast for the eye. Shades of Fresco, Brown Sugar and a hint of Hip
Honey. You're fair. You're daring. Maybe just a tad plummy. What's the
moral of the story this fall? You're positively the squarest of them all."
(Glamour USA, September 1996)
55) L'ORÉAL HAIRSPRAY: "L'oréal's Amazing Hairspray technology
that leaves no trace. [...] So only your style remains. Hold your style,
love your hair. L'ORÉAL. BECAUSE I'M WORTH IT." (Cosmopolitan
GB, July 2000)
56) L’ORÉAL MASCARA: “New featherLash softly sweeping mascara –
now – lashes soft and feathery, they won’t stick together. It’s the latest
in lashes. The new nutrient-rich formula with panthenol and vitamin E
to nourish lashes to their fullest, and even prevent lash loss. Plus the
patented lash feathering brush, with extraordinarily silky bristles, to fan
and separate every single lash, so they won’t stick together. For lashes
soft as a feather. Full as a feather. Light as a feather.” (Glamour USA,
August 2000)
57) Lubriderm: "Lubriderm is different. - Why? Because this heavy-duty
lotion works hard and feels surprisingly clean. That's right. Lubriderm is
a rich formula that's water based, not oil based...so it does the job
without feeling greasy. It's no wonder that Lubriderm is the leading
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