Semantischer Mehrwert und Multifunktionalität von ...

Anhang
cellular phones available today. [...] It's also completely portable, so you
never have to be out of touch. [...] Best of all, the AH-320 gives you
reliability and dependability you can count on. So when you choose a
cellular phone, ask for an Ericsson. After all, it's a wild and woolly
world." (Newsweek USA, August 1996)
19) Exersaucer Exercise and Entertainment Centers: "'Invasion of the
Exersaucers' - Now playing at a home near you. [...] They're landing in
homes all over America. Because babies love them - spinning, rocking,
bouncing and playing - indoors and out. They free up your hands and
you always know where baby is. And now, there are 3 models:
Exersaucer Jr., Exersaucer Deluxe and Exersaucer, all with padded
seats, toy(s) and 3 position height adjustments to grow with baby. Isn't it
time your baby took a solo flight?" (Parents USA, March 1996)
20) Fodor's Travel Publications: "Book your vacation. – America's
premier travel guides cover the world's most popular destinations and
are written and updated by resident writers with a true insider's
perspective. Every book is packed with useful information and contains
a full-color Rand McNally map. At bookstores everywhere." (Woman &
Home USA, March 1996)
21) FUJITSU SIEMENS COMPUTERS: "A traveller's best friend." (The
Financial Times: Weekend FT: how to spend it, GB, April 2000)
[a man's best friend = a dog]
22) IBM: "Marketing says, 'Get me quick turnaround.' Manufacturing says,
'Get me connected.' Engineering says, 'Get me those hot new apps.'
Finance says, 'Get me more security.' Your brain says, 'Get me out of
here.' We say, 'Relax and get a S/390 server.' [...] Those who need
access to information on a 24-hours-a-day, it-has-to-be-there basis will
find they have exactly that. Because the S/390 server stays up and
running even when changes are being made to your system. [...] So rest
easy. The S/390 Parallel Enterprise Server will give everybody what
they're looking for. IBM. Solutions for a small planet." (Business Week
USA, September 1995)
23) IKEA: "Now it's over, the naggin' and bitchin', get yourself a gleaming
new kitchen. IKEA. Make a fresh start." (Prima GB, February 2000) –
[soziokulturelles Wissen]
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