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Semantischer Mehrwert und Multifunktionalität von ...

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46) ORIGINAL ANDREWS: "SILENT NIGHT. Original Andrews.<br />

Revitalises your digestive system fast. Sort your insides out." (Woman's<br />

Way GB, Annual 2000)<br />

[Intertextualität: Weihnachtslied]<br />

47) PAXIL MEDICATION: "Has social anxiety put your life on hold? [...]<br />

Ask your doctor about PAXIL today ... your life is waiting!"<br />

(Mademoiselle USA, March 2000)<br />

48) Pepto-Bismol Caplets: "Utterly Tasteless - Get the soothing relief of<br />

Pepto-Bismol in a taste-free, easy to swallow pill" (Woman's Day USA,<br />

January 1996)<br />

49) PERSIL ANTIBACTERIAL: "Smells like heaven. Works like hell."<br />

(Cosmopolitan GB, August 1998)<br />

50) PERSIL: "Persil Non-Bio. For snow whites and sleeping beauties. - For<br />

clean, clean clothes and the cosiest bedlinen, look no further than Persil<br />

Non-Bio. It's dermatologically tested and suits even a baby princess's<br />

skin. Snuggle up and feel happy ever after." (Prima GB, February 2000)<br />

[Intertextualität: Märchensprache]<br />

51) PERSIL CAPSULES: "The whole world is turning ro<strong>und</strong>. – Just two<br />

squashy Persil Capsules get your whole wash clean – then disappear<br />

without a trace. What could be simpler than that? New Persil Capsules.<br />

Take us to your la<strong>und</strong>ry." (Good Housekeeping GB, July 2000)<br />

52) PERSIL REVIVE: "Gerry regretted putting his lucky dry clean only<br />

shirt in the washing machine. – Why take a chance with your dry clean<br />

only clothes? New Persil Revive takes care of them in your tumble<br />

dryer. New Persil Revive. For love, life and la<strong>und</strong>ry." (Good<br />

Housekeeping GB, July 2000)<br />

53) Puffs Tissues: "Why box your family into one kind of tissue? With<br />

Puffs, you don't have to. [...] Puffs. Soft on your nose through all kinds<br />

of blows." (Family Circle USA, October 1995)<br />

54) REDOXON DOUBLE ACTION: "HIGH STRENGTH VITAMIN C +<br />

ZINC. A flu virus in a modern office can infect up to 50% of the staff. Is<br />

your immune system ready for it? - Redoxon Double Action has a<br />

powerful double action formula that helps maintain your immune<br />

system. And when you've got a healthy immune system, there's less<br />

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