Semantischer Mehrwert und Multifunktionalität von ...

Anhang
32) OLDSMOBILE: "Beauty is more than skin deep. Hence, the 250HP
engine. - Homespun wisdom is always charming and heartwarming. It
can also be very instructive. Take the Aurora, for example.
[...]"(Traditional Home USA, June/July 1999)
[expliziter Hinweis auf Verwendung des Sprichworts]
33) OLDSMOBILE: "SOME TRIPS ARE JUST MORE MAGICAL. - Start
enjoying the trip. Silhouette Premiere, the first minivan with a built-in
audiovideo entertainment system, plays movies, video games and
music. Add headphones for four, dual sliding doors and a 5-star side
impact rating, and everyone gets their wish." (Traditional Home USA,
September 1999)
[visuelle und intertextuelle Anspielung auf Musical "Wizard of Oz", soziokulturelles
Wissen USA]
34) PEUGEOT 205: "Peugeot. The lion goes from strength to strength."
(Observer Magazine GB, 14 January 1990)
35) Plymouth: "Introducing a new car company. - It's not just a new line of
cars. It's a new line of thinking. [...] And now with Plymouth Breeze,
our new sporty family sedan, you might say that our lineup is, well, one
clever idea after another. [...] When we started our new line of cars, we
did it with a new line of thinking: Cars can be fun. And cars can be
affordable. All at the same time. [...] One clever idea after another. We
hope you'll be with us. It's going to be a lot of fun. [...] Variety is the
spice of life, but in certain ways every car we make is the same. [...]"
(Newsweek USA, February 1996)
36) Pontiac Montana: "A New Way To Get Over Yonder. – Exploring
wide-open spaces. Finding the other side of the hill. Just plain having
fun. A few of the things that come so easily in a rugged, new breed of
minivan…Montana from Pontiac. Perfect for those interested in taking a
spirited, more adventurous path through life. Lasso one for yourself.
Round up the posse and head on out. You'll see. Life is more exciting in
Montana." (Traditional Home USA, September 1999)
[semantisches Feld: horseriding]
37) Pontiac Sunfire: "Burn pavement, not money. [...] Pontiac Sunfire.
We are driving excitement." (Glamour USA, April 1996)
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