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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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Anhang<br />

Avenue is a beautiful place to be. [...] It has a way of smoothing out<br />

life's rough edges. Park Avenue by Buick. You've earned it." (Business<br />

Week USA, September 1995)<br />

8) Buick Park Avenue: "Work hard all your life and where does it get<br />

you? Park Avenue. [...] You've worked hard to get where you are. Park<br />

Avenue will work beautifully to get you where you're going." (US News<br />

USA, October 1995)<br />

9) Buick Riviera: "Riviera. When was the last time you really had fun in a<br />

car? If it's been awhile since you were really truly excited about a car,<br />

take Riviera for a spin. It has a stronger body unit than any other luxury<br />

coupe in the world. It's agile. Supercharged. And downright fun to<br />

drive. Riviera by Buick. Express yourself." (Cosmopolitan USA, April<br />

1996)<br />

10) Cadillac DeVille: "Ask aro<strong>und</strong>. [...] Look aro<strong>und</strong>. [...] Come aro<strong>und</strong>.<br />

Count on Cadillac this summer. Because right now, a new DeVille is at<br />

its lowest rate of the year..." (The Summerfield Magazine USA,<br />

September 1995)<br />

11) Chevy Astro: "The Only Truck Tough Enough To Handle Childhood.<br />

The Chevy Astro LT is not your average kiddie carrier. It's also a Chevy<br />

Truck. And like every other Chevy Truck, it's one tough cookie. [...] But<br />

because we know the true test of toughness comes in the form of sweet,<br />

freckle-faced cherubs, we also gave Astro a new interior with our<br />

standard Scotchgard Fabric Protector. [...] After all, kids will be kids.<br />

But fortunately for grown-ups, Chevy Trucks will be Chevy Trucks. The<br />

most dependable, longest-lasting trucks on the road. Chevy Astro. Like<br />

a rock." (Parents USA, March 1996)<br />

12) Citroën Xantia Activa: "Either you got it or you haven't. - Nothing<br />

moves you like a Citroën." (Options GB, May 1996)<br />

13) DODGE NEON: "Grin from gear to gear. [...] The longer the road, the<br />

wider the smile when you're driving a Dodge Neon. [...]" (Mademoiselle<br />

USA, March 2000)<br />

[to grin from ear to ear, to grin widely]<br />

14) Dodge Ram Club Cab: "First we changed the rules. Then we stretched<br />

them. [...] And when we say that our pickup is the most comfortable<br />

full-size club cab you can buy, we have the material to support it. [...]<br />

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