Semantischer Mehrwert und Multifunktionalität von ...

Anhang
3) Ariston washing machine: "And on...And on...And on...And Ariston."
(Good Housekeeping GB, June 1996)
4) ARMSTRONG FLOORS: "When it comes to vinyl flooring,
Armstrong wrote the book." (Traditional Home USA, June/July 1999)
5) Bang&Olufsen BeoSound Ouverture: "OPEN THE DOORS TO
YOUR HEART AND SOUL. - Just a wave of your hand will open the
glass doors of Ouverture to a whole new experience. Its CD, radio and
cassette player simply defy the conventional trajectory of sound. Rather
than going in through one ear and out of the other, it goes straight to
your heart and soul. And if you don't know what pianissimo, tremolo
and basso profundo mean, you will once you've switched on Ouverture.
But you don't even need to switch it on to appreciate its unique looks.
[...] But why not try it for yourself at one of our dealers - their doors are
always open." (Esquire GB, April 1996)
6) Berol textmarker: "Make your mark." (Family Circle USA, October
1995)
7) Bosch and Ariel: “’A’ class washing performance from BOSCH
deserves the best powder. […] You’re used to reading labels on your
clothes – now you can read them on washing machines. The new
Energy Labelling system tells you at a glance how well a machine
performs, with a simple rating of A to G. The highest score is ‘A’, and
Bosch are proud to announce that 6 of the machines in their latest range
have achieved this. […] If laundry powders had a rating system, Bosch
would only recommend one as worthy of an ‘A’ grade. Ariel. […] So,
when it comes to the ultimate wash performance, Bosch and Ariel really
make the grade.” (She GB, August 1998)
8) BT cordless phone: "Why sit by the phone when the phone can sit by
you. - Clearing the attic, a job you've been putting off for ages. When
you finally make it up there, you realise it could take longer than first
thought. A BT cordless phone gives gives you the freedom to spend
time wherever you are in the house. Whether you're busy working at
home, or relaxing in the garden, you can keep the handset with you. BT
Freestyle phones work within a hundred metre range, and can switch
frequencies to give you the clearest line when making or taking a phone
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