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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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44) One 2 One: "'Claire…' – CELLNET U, 40 mins calls/day ₤14. 'Claire, I<br />

love…' – ORANGE JUST TALK, 40 mins calls/day ₤10. 'Claire, I love<br />

you very much…' – VODAFONE PAY AS YOU TALK, 40 mins<br />

calls/day ₤2.16. 'Claire, I love you very much but I love your best friend<br />

more. In fact we're now in a stretch limo on our way to the airport.<br />

We're off to Bali to get married. Hope you don't mind.' – ONE 2 ONE<br />

MORE 2 SAY, 40 mins calls/day 83p. – If you've got more 2 say, now<br />

you can say it." ((BEST GB, 21 March 2000)<br />

45) Pizza-Hut: "When you're working for Pizza Hut as a manager, you'll be<br />

so in control. You're the one directing the crew, helping them keep the<br />

customers satisfied. You're also the one ensuring the smooth running of<br />

the kitchen. And the incoming deliveries. And the purchasing. And the<br />

paperwork. And anything else you can think of. - YOU'RE A COOL<br />

HEAD AMONG SPICY HOT ONES. - We'll prepare you by putting you<br />

through one of the industry's most rewarding and well-recognised<br />

training schemes. [...]"(Cosmopolitan GB, July 1996)<br />

46) Portuguese Trade and Tourism Office: "Do walk on the grass. [...]<br />

The thrill of discovery. Portugal" (Options GB, May 1996)<br />

47) Portuguese Trade and Tourism Office: "In the islands of the Azores,<br />

even the volcanoes are at rest." (Observer Magazine GB, February<br />

1996)<br />

48) Portuguese Trade and Tourism Office: "One person per cubic mile.<br />

[...] From the Algarve to the Costa Verde in the north and from Madeira<br />

to the Azores you'll find no end of sun, sea, sand and peace and quiet.<br />

Something, we feel, worth shouting about. The thrill of discovery.<br />

Portugal" (Good Housekeeping GB, April 1996)<br />

49) Radio Rentals: "Videos you get glued to not stuck with." (The S<strong>und</strong>ay<br />

Times Magazine GB, April 1996)<br />

50) Rodney Square Club Catering: "When we cater an event, the only<br />

thing we overlook is the city. At the Rodney Square Club, we take care<br />

of everything for you including a beautiful view of Wilmington."<br />

(Delaware Today USA, December 1995)<br />

51) RSPCA: "Cook: 5 minutes. Serve: 3 months. – What do you get when<br />

you microwave a three month old kitten for five minutes at full power?<br />

260

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