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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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committed to helping individuals go as far as they possibly can."<br />

(Family Circle USA, December 1995)<br />

47) TOYOTA: "It's one thing to brag to your neighbors about all the<br />

features, but we suggest you don't rub it in with the price." (US News &<br />

World Report March 6, 2000)<br />

48) TOYOTA: "PEOPLE WILL STARE FOR ALL THE RIGHT<br />

REASONS. Could you really blame them? The aggressive styling and<br />

rambunctious curves of the stylish Celica will make more than a few<br />

heads turn in your direction. Oh, the center of attention is a nice place<br />

to be." (Self Fitness Special USA, September 1999)<br />

49) Vauxhall car: "Once driven, forever smitten." (Options GB, May 1996)<br />

50) VAUXHALL: "'Vauxhall have fo<strong>und</strong> more room for your dog.<br />

Apparently it's <strong>und</strong>er the bonnet. - Hang on. There isn't enough room<br />

<strong>und</strong>er here to swing a cat let alone carry a dog. On further investigation,<br />

it seems Vauxhall have this rather clever computer which takes useless<br />

space <strong>und</strong>er the bonnet, and puts it where it's most useful, in the boot.<br />

[...] Well I'm off to take my dog walkies. So if you need more<br />

information visit their website [...] or ring [...]. I may just call them to<br />

apologise. They're not barking mad after all.'" (Good Housekeeping<br />

GB, June 2000)<br />

51) Volkswagen Golf SE: "Look the bee's knees without being stung.<br />

Ignore the fact it's a Volkswagen. You know, durability, solidity,<br />

reliability, incidentals like that. With our new 1.4 Golf SE, you have full<br />

permission to be seduced by looks. [...] Here's the real beauty of it,<br />

though. The SE's price. As little as £ 10,801 on the road. Can't you just<br />

see yourself buzzing aro<strong>und</strong> in one?" (Observer Magazine GB, February<br />

1996)<br />

52) Volvo 850-R: "If Power Is The Ultimate Aphrodisiac, Prepare To Be<br />

Seduced. - You are gazing fondly at the new 850-R, the most powerful<br />

Volvo ever built. It develops 250 brake horsepower and 259lb/ft of<br />

torque (take our word for it, that's a lot of torque). We don't know how<br />

fast it goes - its top speed is electronically limited to 155mph (where<br />

legally permissible). A more leisurely 62 mph is reached in a not-soleisurely<br />

6.7 seconds. And with a 50-70 time of 5.7 seconds, overtaking<br />

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