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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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Anhang<br />

[Substitution: to drink <strong>und</strong>er the table]<br />

81) TEA COUNCIL: "Drink to your health. Tea. Best drink of the day."<br />

(Observer Magazine GB, 25 March 1990)<br />

82) Twinings fruit and herb blends: “Some of Twinings fruit and herbal<br />

blends are inspired by Mother Nature. Others are simply inspired. All<br />

are expertly blended to create the fruitiest herbal teas imaginable. Or<br />

should that be the herbiest fruit teas? Phone 0845 6031483 for a free<br />

sample. And then you can make up your own mind.” (Cosmopolitan GB,<br />

February 1998)<br />

83) VINS DE PAYS: "Keep life simple." (Cosmopolitan GB, July 2000)<br />

[Sprichwort, Spruch, catch-phrase, Truismus]<br />

84) Virginia Slims Cigarettes: "'Judge me on looks? You're just scratching<br />

the surface.' - Virginia Slims. You've come a long way, baby."<br />

(Cosmopolitan USA, April 1996)<br />

85) Virginia Slims Lights Cigarettes: "When it comes to clothes, want and<br />

need mean exactly the same thing. Virginia Slims. It's a woman thing."<br />

(Cosmopolitan USA, September 1996)<br />

86) Virginia Slims: "In silence I see. With wisdom, I speak." (Glamour<br />

USA, August 2000)<br />

[Bild einer Geisha oder Schauspielerin, asiatisches Äußeres]<br />

87) VIRGINIA SLIMS: "Never let the goody two shoes get you down. –<br />

Virginia Slims. Find Your Voice." (Rolling Stone USA, 3 February<br />

2000)<br />

88) Weight Watchers from HEINZ: "Who says the camera never lies? -<br />

What's wrong with this picture? Does this really look like a low fat<br />

strawberry cheesecake? Come to that, does it look 173 calories? Or to<br />

put it another way can it be as delicious as it looks if it's so low in fat?<br />

There's only one way to find out. Or rather, there are two, because<br />

Weight Watchers from Heinz also make a blackcurrant cheesecake.<br />

Both make a healthy alternative to your usual dessert. Or, honestly<br />

speaking, they're desserts you can enjoy more often. [...] First and<br />

foremost fabulous food." (Woman & Home USA, March 1996)<br />

89) Yeo Valley Organic Natural Yogurt: "There's a place where the grass<br />

really is greener. – At Yeo Valley Organic we know that to get the best<br />

out of cows you have to put the best in. That's why they only graze on<br />

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