Semantischer Mehrwert und Multifunktionalität von ...

Anhang
69) Syndol: "Three out of four headaches are Tension Headaches. – Syndol
is specifically formulated for Tension Headaches. When you think of all
the stress in modern life, it shouldn't come as a surprise that your
headache could be a Tension Headache. […]"(Cosmopolitan GB,
February 1998)
70) Tartar Control Crest: "If you don't clean your teeth with Tartar
Control Crest, objects in mirror may be closer than they appear. - It's
not a pretty sight. You go in for a checkup thinking your teeth are clean,
and the next thing you know, you've got tartar. What's going on? You're
constantly brushing. You even rinse and floss. And still your teeth aren't
clean? That's right, because you're probably using the wrong toothpaste.
Get the right one. Tartar Control Crest. It fights tartar buildup between
dental visits. So for a better reflection of the way you brush, start using
Tartar Control Crest." (Cosmopolitan USA, April 1996)
71) THE NATIONAL PHARMACEUTICAL ASSOCIATION: "Feeling
off colour? For a healthy dose of friendly, confidential advice on
women's everyday health problems and concerns, simply ask your
pharmacist - the high street medicines expert! [...] That's why it is
helpful to know that help is close at hand - as close as your local
pharmacy! [...] ASK YOUR PHARMACIST - YOU'LL BE TAKING
GOOD ADVICE!" (TOP Santé GB, March 2000)
72) THE NATIONAL PHARMACEUTICAL ASSOCIATION:
"Women's health matters. – Feeling off colour? For a healthy dose of
friendly, confidential advice on women's everyday health problems and
concerns, simply ask your pharmacist – the high street medicines
expert!" (TOP Santé GB, March 2000)
73) Tide Bleach: "Don't go prematurely gray. - You don't want your
clothes to look old before their time? Then try powder Tide with
Bleach. Its activated bleaching system is unbeatable at helping whites to
stay white. And special ingredients help keep cotton colors (even
black!) from fading, wash after wash. It might be the best thing to
happen to your clothes in ages. If it's got to be clean, it's got to be Tide."
(Cosmopolitan USA, April 1996)
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