Semantischer Mehrwert und Multifunktionalität von ...

Anhang
low resistance fabric and superbly engineered silhouettes. This
technology makes it 8% faster than its nearest competitor - another
Speedo record breaking suit. Aquablade's revolutionary striped fabric
speeds up the water flow, keeping it close to the body for longer. As a
result the swimmer cuts through the water as if on rails. World records
are under threat. [...] SPEEDO. Born in the water." (Shape USA, April
1996)
37) TAG HEUER: "I am what I am, not how others perceive me." (The
Sunday Times Supplement Style GB, March 12, 2000)
38) Talbots: "Classic is - staying on your toes when the world's biting at
your heels." (Glamour USA, September 1997)
39) TALBOTS: "Classic is staying on your toes when the world's biting at
your heels." (Marie Claire USA, September 1997)
40) The Wool Bureau: "YE OLDE DRESS CODE - Ladies should dress
discreetly in mixed company. Wool clothing encourages proper
decorum. - WOOL. All the rules have CHANGED." (Vogue USA, June
1996)
41) Tiffany & Co. Jewellery: "At first sight. Head over heels. Leap before
you look. 'Round and 'round we go. Ain't it grand? I do. Me too. Etoile
by Tiffany." (Vogue USA, June 1996)
42) TIGNANELLO BAGS: "For those of you who can't get a handle on
our name!" (Marie Claire USA, September 1997)
43) Victoria's Secret: "Only victoria's secret makes cotton so sexy.
underware. every day, every sexy way." (Glamour USA, September
1996)
44) VIRGINIA SLIMS WEAR: "To get out of the ordinary, call now
1.800.to.V.wear and get the catalog." (Marie Claire USA, September
1997)
45) Weebok/Big thinking in little sizes (Reebok International Ltd.):
"What's your favorite color? - Denim. - Denim isn't a color. It's a state
of mind. - Whatever. [...] Oh, those Weebok shoes; So smart, yes?"
(Parents USA, March 1996)
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