Semantischer Mehrwert und Multifunktionalität von ...

Anhang
13) Dell Latitude XPi Notebook: "Road Tested. [...] Recently, Stephen
Taylor of North Carolina accidentally backed his car over his Dell
Latitude XPi notebook. Don't ask. These things happen. [...] Which all
leads to the moral of this incredible story: if you really want a notebook
that can stand up to the real world, get a Dell Latitude." (Byte USA,
February 1996)
14) Dillons bookstores: “Can you fall in love with someone you’ve never
met? - Robyn Sisman, ‘Perfect Strangers’. A novel that is irresistibly
romantic, laugh-out-loud funny and achingly true.” (She GB, August
1998)
15) DISHWASHELECTRIC: "Now, even in the smallest kitchen, you can
cut the washing-up down to size. In fact, with a slimline dishwasher,
you can cut it out altogether. [...] It can tackle practically anything from
pots and pans to cutlery. [...] As you can see, there's more to a slimline
dishwasher than meets the eye - literally." (Observer Magazine GB, 25
March 1990)
16) DU PONT STAINMASTER CARPET: " Memories that won't last a
lifetime." (Traditional Home USA, June/July 1999)
[Negation; Abbildung eines schmutzigen, verfleckten Teppichs]
17) Dulux special effects: "An old dog has just learnt some new tricks. -
Pick a wall, any wall, or a piece of furniture. Paint with Dulux
Emulsion, Gloss or Satinwood. Select any colour from our new range of
Special Effects semi-transparent paint. Apply using any of the specially
designed applicators from Stanley, and, hey presto, it's been
magnificently transformed before your very eyes. Simple. In fact, the
only tricky bit is choosing which colours and decorative effects to go
for. With our paint, Stanley's applicators and your imagination, the
possibilities are endless. So whatever particular style you've got in
mind, you can now go ahead and create it yourself. Just like that. Dulux
Makes The Difference." (Good Housekeeping GB, June 1996)
18) Ericsson Cellular Phones: "'Honey, Where's The Ericsson Cellular
Phone?' - There are times when just any ordinary cellular phone will do.
Then again, there are times when life gets a bit wild, and you don't want
anything less than a highly reliable cellular phone. Which is why you
should ask for an Ericsson. You see, Ericsson makes some of the best
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