Semantischer Mehrwert und Multifunktionalität von ...

Anhang
261
In the case of Tilly's owner you get tracked down by the RSPCA, taken
to court, and sentenced to three months in detention. Amazingly Tilly
herself survived. […] There are cruel individuals making work for us all
year round. Help us for a week and we'll help animals for a year."
(Options GB, May 1996)
[catch visual: Kätzchen in Mikrowelle; "cook and serve" – feststehende Begriffe im
Zusammenhang mit Mikrowelle, Kochen etc.]
52) Singapore Airlines: "Where do you need to be? How will you get
there? Does it matter? Yes, it matters. The journey is the destination."
(Time Magazine GB, April 1996)
53) Singapore Telecom: "Why over 4,000 multinational companies choose
us as their gateway to success. [...] Through the advanced
telecommunications we provide, we've not only helped Singapore
become their gateway to the Asia Pacific, we've also helped make
Singapore their gateway to success. [...] Service first. Always" (The
Economist GB, April 1996)
54) SUPERNATURE.ORG: "One day we'll all get the message ...
supernature.org specialises in providing organic and naturally derived
products for environmentally aware consumers." (New Woman GB,
July 2000)
55) TAYLOR WOODROW INTERNATIONAL: "A SEVENTH
HEAVEN FOR YOUR SECOND HOME – Los Castillos. Southern
Spain." (Observer Magazine GB, 28 January 1990)
56) The Guardian Newspaper: "The Guardian - the whole picture. An
event seen from one point of view gives one impression. Seen from
another point of view, it gives quite a different impression. But it's only
when you get the whole picture, you can fully understand what's going
on." (Time Magazine GB, April 1996)
57) The Independent: "'Shakespeare – The nearest thing to the eye of God'
(Laurence Olivier). – 'Shakespeare is intolerably dull' (Charles Darwin).
Starting this Saturday: 10,000 free cinema tickets to see the exclusive
preview of William Shakespeare's A Midsummer Night's Dream. –
Great Minds Don't Think Alike. The Independent" (Time Magazine GB,
April 1996)