Semantischer Mehrwert und Multifunktionalität von ...

Anhang
about it, it's become a part of you. Why wait? The Diamond Solitaire.
Just see what a single diamond can do. - Don't put your dreams on hold.
Find them in a portfolio of award-winning diamond designs starting at
$1500 by calling [...] A diamond is forever." (New Woman USA,
August 1996)
8) FRANCO SARTO SHOES: "Anything's possible." (Marie Claire
USA, September 1997)
[Ergänzung: "… if only you believe"; Foto eines Schuhs, in den ein Verlobungsring
fällt]
9) Goldsmiths Jewellers: "Today, a Goldsmiths jeweller is one of the best
places to buy a Rolex. In 1919 it was the only place. - The legendary
Rolex Oyster, the world's first ever waterproof wrist Chronometer, first
saw the light of day in 1926. Even before then, however, Goldsmiths
had been officially appointed as Britain's first jewellers to sell Rolex
watches. Since that time some 77 years ago, each partner has gone from
strength to strength. [...]" (Woman' s Journal GB, May 1996)
10) Gore-Tex: "Abused, tortured and punished for years, but they're still
breathing. It's not only the fittest that survive, but the best protected. [...]
In fact, we can confidently say that Gore-Tex footwear will endure the
toughest conditions that Mother Nature can throw at you. A strong
claim perhaps, but then Gore-Tex footwear takes some beating. Gore-
Tex. Get out and stay out." (Shape USA, April 1996)
[Darwin, Survival of the Fittest]
11) JAEGER -LECOULTRE TIMEPIECES: "TURNING HEADS DAY
AND NIGHT. Reverso Duetto. When day turns to night, an elegant lady
turns her Reverso Duetto's case, to conceal its daytime grace, and reveal
its sparkling evening beauty. It is a magical moment that others love to
share. The Reverso has always turned heads, and never more
beautifully than now." (The Financial Times: Weekend FT: how to
spend it, GB, April 2000)
12) KEN COLE BOOTS: "Reflect on what you stand for. – 'Stand for
something or step aside.' – Kenneth Cole" (Marie Claire USA,
September 1997)
223