Semantischer Mehrwert und Multifunktionalität von ...

Anhang
allowance. [...] Vicks Vital Zinc & Vitamin C. Because you can't keep
them wrapped in cotton wool." (BEST GB, 21 March 2000)
80) WITCH STICK: "Beat spots with a stick. [...] So you can tackle spots
wherever they raise their head." (Cosmopolitan GB, July 2000)
[Doppeldeutigkeit]
81) Zovirax Cold Sore Cream: "When summer sun triggers that cold sore
tingle, only Zovirax Cold Sore Cream's unique antiviral formula puts
prevention at your fingertips." (First For Women USA, July 1996)
V) Dienstleistungsangebote
1) AETHER WIRELESS SOLUTIONS: "PCs and laptops talk real big
about business. Until we ask them to step outside. - We take business
where it's never been before ... everywhere. Think how much more
productive your business could be if the power of the office, the
Internet, e-mail and e-commerce could go everywhere. Indoors or out.
We make it possible - without wires. We're Aether and we set business
free." (US News & World Report March 6, 2000)
[Reihe, Nest um Begriff "business"]
2) AETHER: "PCs and laptops talk real big about business. Until we ask
them to step outside. – We take business where it's never been before …
everywhere. Think how much more productive your business could be
if the power of the office, the Internet, e-mail and e-commerce could go
everywhere. Indoors or out. We make it possible – without wires. We're
Aether and we set business free." (US News & World Report, 6 March
2000)
252
[to talk (big) about business; Zweideutigkeit, Spiel mit wörtlicher und übertragener
Bedeutung; to ask s.o. to step outside = bei einem Streit; einen Streit draußen
austragen; Phraseologismusreihe, -nest um einen zentralen Begriff: "business"]
3) Airtours – The Holiday Makers: “See the world. – Mexico, charismaic
country from ₤ 589. We can make it happen. Soft, sandy beaches,
spectacular highlands, ancient civilisations, awe-inspiring architecture,
festivals and fireworks, colour and character, a vibrant country filled
with variety. From only ₤ 589, see Mexico – see life.” (Cosmopolitan
GB, February 1998)