Semantischer Mehrwert und Multifunktionalität von ...

Anhang
you'll be able to catch these light fingered youngsters each evening on
BBC2 next week. [...] Honestly, you leave them alone for ten minutes
and they go and steal the show." (Time Magazine GB, April 1996)
10) Midland Business banking: "Does your bank back your business? Or
does it hold it back? Midland Business Banking. We back business. We
don't hold it back." (The Observer GB, February 1996)
11) Nationwide Anglia Transaction Account: "If there is one thing we
British are famous for, it's putting up with things. - Nationwide Anglia
Transaction Account. You don't have to pay any transaction rates, even
when you're in the red. We always remember whose money it is." (The
Sunday Times Magazine GB, April 1996)
12) NatWest: "NatWest flexible mortgage - for the ups and downs of life."
(The Observer GB, February 1996)
13) Robertson Stephens & Company Mutual Funds: "When birds of a
feather flock together, they usually get plucked. [...] Paul Stephens,
portfolio manager of the Contrarian Fund, invests in out-of-favor stocks
and shorts high-fliers." (Business Week USA, September 1995)
14) STRONG GROWTH FUND: "Experience counts." (U.S.News &
World Report March 6, 2000)
15) Swiss Life: "WHEN THE TOUGH GET GOING. Looking for clear
directions for your international employee benefit plans? Swiss Life is
the way to go for coordinated global programs and real financial
savings. [...] It's a sign of the times that more and more top
multinationals follow the Swiss Life route. [...] It can be tough out there.
But with Swiss Life, you're never on your own." (The Economist GB,
February 1996)
16) The Central Bank of Cyprus: "'...East is East, and West is West, and
never the twain shall meet...' (Rudyard Kipling). We beg to differ,
Mister Kipling. Cyprus' strategic position, at the crossroads of three
continents, has played a major role in its development as a base for
many of the world's leading multinationals. Located half way between
New York and Tokyo, the island is the obvious choice for companies
wishing to manage their international activities effectively." (The
Economist GB, April 1996)
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