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Semantischer Mehrwert und Multifunktionalität von ...

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Anhang<br />

a rear wash/wipe that operates automatically when you engage reverse. -<br />

An end to white knuckles. The Rover 200 exceeds all European safety<br />

standards, has side impact beams, driver's air bag and three full inertia<br />

reel seat belts in the back. There's even a supplementary eyelevel brake<br />

light for extra visibility. - Prevent foaming at the mouth. Servicing costs<br />

are amongst the lowest in its class and both petrol and diesel engines<br />

give high economy without sacrificing high performance. - Before<br />

driving finally drives you ro<strong>und</strong> the bend, why not take a test drive in a<br />

new Rover 200." (Cosmopolitan GB, April 1996)<br />

41) SAAB: "DARWIN BUILDS A CAR. - In the latest chapter in the story of<br />

survival of the fittest, the Saab 900 has evolved into the Saab 9-3. You'll<br />

want to make note of its many new dominant traits. [...]" (Martha<br />

Stewart Living USA, June 1998)<br />

[Intertextualität: Darwin, Survival of the Fittest]<br />

42) Stratus Dodge: "This is one instance where it was good the computer<br />

crashed. - Before Stratus hit the streets, it was hit from the front, the<br />

side, and from behind in h<strong>und</strong>reds of computer simulated crashes. [...]"<br />

(Cosmopolitan USA, April 1996)<br />

43) Toyota Camry: "A reputation as good as gold. Only considerably more<br />

affordable." (Family Circle USA, October 1995)<br />

44) Toyota Celica: "Most rides this fun make you stand in line for an hour.<br />

- If it's fun and entertainment you're looking for, this is the ticket. [...]<br />

And with its sleek, aggressive styling and graceful lines, you'll be happy<br />

to hear it handles compliments as easily as it does the highways. The<br />

Celica is so much fun, in fact, we felt it necessary to issue the following<br />

announcement. Please keep all hands and feet inside the ride until it has<br />

come to a full stop." (Cosmopolitan USA, August 1996)<br />

45) Toyota Paseo: "Stylish. Responsive. Fun. If it were a man you'd marry<br />

it. - Let's face it, there are a lot of similarities when it comes to choosing<br />

a car and a mate. [...] Drive the new Paseo. Fall in love. Your future<br />

awaits - down the road. - Toyota Paseo. I love what you do for me."<br />

(Glamour USA, September 1996)<br />

46) Toyota: "Every year, we help thousands of people get from A to B. At<br />

Toyota, we believe a car company can also be a vehicle for change. [...]<br />

As the fourth-largest manufacturer of vehicles in America, Toyota is<br />

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