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annotated bibliography of fisheries economics literature - Office of ...

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Since 1971 conjoint analysis has been applied to a wide variety <strong>of</strong><br />

problems in consumer research. This paper discusses various issues involved<br />

in implementing conjoint analysis and describes some new technical<br />

developments and application areas for the methodology.<br />

Green, Paul E. and Yoram Wind (1975). "New Way to Measure Consumers'<br />

Judgments." Chapter 3 in New Product Forecasting, pages 89-108<br />

reprinted from Harvard Business Review, (July-August).<br />

Conjoint measurement starts with the consumer's overall or global<br />

judgments about a set <strong>of</strong> complex alternatives and then decomposes his or her<br />

original evaluations into separate and compatible utility scales by which the<br />

original global judgments can be reconstituted providing a manager with the<br />

relative importance <strong>of</strong> different product attributes.<br />

Green, Trellis G. (1984). "Compensating and Equivalent Variation <strong>of</strong> the<br />

Florida Saltwater Tourist Fishery." Ph.D. Dissertation,<br />

Department <strong>of</strong> Economics, Florida State University.<br />

The study establishes the value in recreational use <strong>of</strong> Florida's<br />

saltwater tourist fishery, using exact Hicksian compensating and equivalent<br />

variation methods. The Hicksian approach removes the approximating error <strong>of</strong><br />

Marshall's consumer surplus measures. The theoretical model underlying the<br />

angling experience emphasizes the multipurpose mature <strong>of</strong> the tourist trip. It<br />

is based upon a Gibbs type approach in which variable on-site cost proxies<br />

market price and travel cost enters the budget constraint. On-site cost and<br />

angling success rate are explicitly incorporated into a system <strong>of</strong> behavioral<br />

relations. Some restrictive assumptions found in similar studies are relaxed<br />

with composite goods utility. Empirical estimates for aggregated and subgroup<br />

angling categories are made with multiple equation models <strong>of</strong> identified linear<br />

and nonlinear specifications. There is some evidence that shore anglers might<br />

be more and less sensitive to changes in on-site cost and success rate,<br />

respectively. Single equation models are also used, but exhibit downward<br />

coefficient bias. Results corroborate the findings <strong>of</strong> previous studies that<br />

the market and nonmarket values <strong>of</strong> Florida's marine recreational fishery are<br />

very large relative to state product and/or commercial sector activity.<br />

Inelastic short run price and success rate elasticity is confirmed. Hicksian<br />

methods are not shown to be significantly more accurate than most Marshallian<br />

ones, except in the case <strong>of</strong> the direct aggregate user opinion method.<br />

Sensitivity analysis <strong>of</strong>fers policy implications supporting a marine tourist<br />

fishing license and stock rebuilding schemes, such as bag limits for depleted<br />

species. The unrecoverable deadweight burden to society caused by a $10<br />

annual tourist fishing license is less than one percent <strong>of</strong> the $31 million in<br />

direct, adjusted license revenues estimated to be forthcoming annually.<br />

Green, Trellis G. (1989). The Economic Value and Policy Implications <strong>of</strong><br />

Recreational Red Drum Success Rate in the Gulf <strong>of</strong> Mexico.<br />

National Marine Fisheries Service, MARFIN Grant No. NA87WC-H-<br />

06146.<br />

The author undertakes an assessment <strong>of</strong> the MRFSS data base using red<br />

drum as a target species in a recreational fishing trip. A red drum angler<br />

pr<strong>of</strong>ile is provided and success elasticity is estimated and used in the<br />

estimation <strong>of</strong> welfare benefits <strong>of</strong> red drum reallocation management measures.<br />

A suggested policy to move the fishery closer to optimal yield is a<br />

reallocation <strong>of</strong> red drum stocks to recreational anglers. One weakness <strong>of</strong> the<br />

study is the lack <strong>of</strong> a comparable commercial harvest sector to base model<br />

conclusions concerning reallocation.<br />

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