annotated bibliography of fisheries economics literature - Office of ...

Conceptually, the evoked set includes those specific products (e.g., catfish,
shrimp, or flounder) that are evoked by the consumer in the context of a
decision to purchase from the general category (fish and seafood). In this
study the evoked set is operationally defined as consisting of those seafood
items named in answering the question: What are your three favorite types of
fish and seafood?
Data from a national survey are used to estimate a four equation
recursive model of preference formation and consumption behavior. Results
indicate consumer preferences for the top seven fish types (shrimp, lobster,
catfish, cod, flounder, scallops, and salmon) are mainly a function of the
consumer's geographical location and ethnicity. Consumer beliefs about fish
product attributes (e.g., quality, flavor, nutrition) and product category use
experience (frequency of fish consumption) in general are not significant
preference determinants, although important exceptions are noted. The
composition of the evoked set may have different behavioral implications
depending on whether fish consumption occurs in the home or in a restaurant
setting.
Kinnucan, Henry W., Robert G. Nelson, and Johanis Hiariey (1993). "U.S.
Preferences for Fish and Seafood: An Evoked Set Analysis." Marine
Resource Economics, 8(3):273-291.
This study uses the concept of an "evoked set" to test hypotheses about
the determinants of consumer preferences for seafood. Results indicate
consumer preferences for seven major fish species (shrimp, lobster, catfish,
cod, flounder, scallops, and salmon) are mainly a function of the consumer's
geographical location and ethnicity. Consumer beliefs about fish product
attributes (e.g., quality, flavor, nutrition) and product category use
experience (frequency of fish consumption) in general are not significant
preference determinants, although important exceptions are noted. The
composition of the evoked set may have different behavioral implications
depending on whether fish consumption occurs in the home or in a restaurant
setting.
Kinnucan, Henry W., Robert G. Nelson, and Hui Xiao (1995). "Cooperative
Advertising Rent Dissipation." Marine Resource Economics,
10(4):373-384.
Generic advertising is used by fish producers to accelerate demand
growth or to alleviate temporary surpluses. Whether this cooperative
promotional venture is profitable depends on a number of factors including
industry supply response. A rent dissipation model applied to the U.S.
catfish industry suggests the quasi-rents generated by increased advertising
are more than sufficient to cover incremental costs over any reasonable time
horizon.
Kinnucan, Henry, Scott Sindelar, David Wineholt, and Upton Hatch (1988).
"Processor Demand and Price-Markup Functions for Catfish: A
Disaggregated Analysis with Implications for the Off-Flavor
Problem." Southern Journal of Agricultural Economics,
80(December):81-91.
Off-flavor in catfish restricts farm marketing 10 to 45% depending on
the season. The economic impact on society of this imposed supply restriction
depends, in part, on the elasticity of demand for catfish. Econometric
estimates based on disaggregated processing plant data indicate an elastic
demand at the processor level but an inelastic demand at the farm level.
Short run social welfare gains from the elimination of off-flavor are
estimated to equal 12.0% of farm revenues ($10.0 million in 1983). The
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