25.01.2020 Views

La globalización como factor de competitividad en las organizaciones

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Trawiński B. (eds) Intelligent Information and Database Systems. ACIIDS 2019.

Lecture Notes in Computer Science, vol 11432. Springer, Cham.

Kenneth, C., Laudon, C., y Guercio T. (2013). E-commerce: Negocios, Tecnología,

Sociedad. México: Pearson

Kim, D., Ferrin, D.L., Raghav-Rao, H., (2009). Trust and satisfaction, two stepping

stones for successful e-commerce relationships: a longitudinal exploration. Inf.

Syst. Res. 20 (2), 237–257.

Kim, H. y Fesenmaier, D.R. (2008). Persuasive Design of Destination Web Sites: An

Analysis of First Impression. Journal of Travel Research, vol. 47 , pp. 3-13

Lavrakas, P. J. (2008). Encyclopedia of survey research methods: SAGE Publications

Ltd. https://doi.org/10.4135/9781412963947

Law, R. y Bai, B. (2008). How Do the Preferences of Online Buyers and

Browsers Differ on the Design and Content of Travel Websites?». International

Journal of Con-temporary Hospitality Management, vol. 20, nº 4, pp. 388-400

Leung, D.; Law, R.; Van Hoof, H. y Buhalis, D. (2013). Social media in tourism and

hospitality: A literature review. Journal of Travel & Tourism Marketing, vol.

30(1-2), pp. 3-22

Manzano JA, Pérez RC, Mafé CR y Blas SS (2011) Factores determinantes de la

lealtad en el comercio electrónico b2c. aplicación a la compra de billetes de avión

key drivers of loyalty in B2C E-commerce. Revista Española de Investigación de

Marketing 14(2):113–142

Nunnally, J. (1978). Psychometric Theory. New York: Mc Graw Hill

Organización Mundial del Turismo (2013). Notas metodologías de la base de datos de

estadísticas de turismo. Madrid: Organización Mundial del Turismo (UNWTO)

Ortega, F.J.; Ríos, M.A.; Ruiz-Jiménez A. y Ceballos, C. (2012). Cómo actuar de

manera eficiente en la comercialización online del sector hotelero andaluz. Actas

V Jornadas de Investigación en Turismo: Turismo y Sostenibilidad. Sevilla, pp.

515-540

Pereira, H. G., Salgueiro, M. de F., & Rita, P. (2016). Online purchase determinants of

loyalty: The mediating effect of satisfaction in tourism. Journal of Retailing and

Consumer Services, 30, 279–291.doi: 10.1016/j.jretconser.2016.01.003

356

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!