dogu-turkistan-sempozyumu

The Future of East Turkistan: An Evaluation through the SWOT Analysis Method / Assoc Prof Erkin EkremThe goal of SWOT analysis is to develop plans and strategies to minimize anyeffects of threats or weaknesses; these plans and strategies help one to consider theinternal and external factors and utilize the existing strengths and opportunitiesat the maximum. SWOT analysis not only ensures focusing on strong areas andgreat opportunities, but also helps in the detection of weaknesses and expectedthreats. However, as is the case for any theory or method, there are also drawbacksto the SWOT analysis method.The SWOT analysis method often consists of two parts; the SW -makingan internal analysis- and the OTOpportunities-making an external analysis. Thismethod helps to find the aspectswhich are worth developing or the aspects which are to be avoided,WeaknessesStrenghtsas well as finding and solving problems accordingly. By revealingThreatsthe internal power and externalfactors, the SWOT AnalysisFour Different Strategic Approach Modelsmethod presents four strategicapproach models.SO Strategy WO Strategy ST Strategy WT StrategyStrength+Opportunities Weaknesses+Opportunities Strength+Threats Weaknesses+ThreatsThis is the most idealThe strategic sourceThe strategicThis is the weakeststrategic option: As ashould be used effectively:source muststrategy: One shouldresult of considering theThe weak aspects shouldbe diversified.both eliminate theirstrong points and externalbe compensated for byWhile usingweaknesses and avoidopportunities together, it iscorrectly perceiving externalthe strengthsany external threats.possible to attain success.opportunities. However,accurately, externalExtraordinary peopleexternal opportunities maythreats must beand situations arebe overlooked due to theavoided.needed to avoid suchweaknesses themselves.Smart managerscircumstances.are neededto avoid suchsituations.565