Microsoft Sharepoint Products and Technologies Resource Kit eBook

Chapter 8: Planning Your Information Structure 175
Users with the Manage Area right can add keyword Best Bets for each keyword
to identify items most relevant to that keyword. The Manage Area right is included
by default in the Web Designer, Administrator, and Content Manager site groups.
Keyword Best Bets are specific to individual keywords. Any Best Bets that you associate
with nested keywords will not return Best Bets for keywords up or down the
chain of nesting.
Best Bets are not limited to documents—you can also define people as Best
Bets. For example, you can assign a person who is a subject matter expert in an area
as the Best Bet. This facilitates person-to-person communication and knowledge
transfer in organizations.
When a user types a keyword or synonym for a keyword in the search box, its
keyword Best Bets are shown with the highest relevance in search results. These
items are also identified with a distinctive icon as keyword Best Bets.
Keyword Control with SharePoint Portal Server 2003
SharePoint Portal Server 2003 allows keywords to be created at the portal site level
and documents to be assigned as Best Bets to each keyword. For example, with a
keyword such as SharePoint, a user on the IT portal site with the Manage Area right
can assign a document with technical content as the Best Bet for that keyword.
Then, when IT users search on that keyword through their IT division search scope,
they get the best technical content for it. Likewise, a user with the Manage Area right
on the Sales portal site can create the same SharePoint keyword and assign documents
as Best Bets that are more suited to the needs of the Sales division. In all
cases, if the user chooses the all sources search scopes to search for the keyword,
the search returns all documents assigned as Best Bets to that keyword.
Refining Keywords
You can reorganize keywords over time based on users’ needs. For example, you can
refine the keyword definitions based on the most frequently searched keywords. You
can filter the IIS log using a third-party utility to get a better understanding of what
users are looking for. For example, you can filter to learn the ten most frequently
searched keywords in each portal site, and assign Best Bets based on this analysis.
Planning User Profiles
When administrators new to SharePoint hear about importing user profiles from
Active Directory into SharePoint, they usually cringe at the thought of having to manage
another directory similar to Active Directory. So let’s put your mind at ease:
importing user profiles from Active Directory into SharePoint Portal Server 2003 does
not create another directory for you to manage. All we’re doing is grabbing the rich