Molecular Biology of the Cell by Bruce Alberts, Alexander Johnson, Julian Lewis, David Morgan, Martin Raff, Keith Roberts, Peter Walter by by Bruce Alberts, Alexander Johnson, Julian Lewis, David Morg

Hurd went to the elite Eton College and Oxford University with
Boris Johnson. Imperial College with its ridiculous computer
modeller Neil Ferguson will connect with this gigantic web that will
itself interconnect with similar set-ups in other major and not so
major countries. Compared with this Cult network the politicians, be
they Boris Johnson, Donald Trump or Joe Biden, are bit-part players
‘following the science’. The network of psychologists was on the
‘Covid’ case from the start with the aim of generating maximum fear
of the ‘virus’ to ensure compliance by the population. A government
behavioural science group known as SPI-B produced a paper in
March, 2020, for discussion by the main government science
advisory group known as SAGE. It was headed ‘Options for
increasing adherence to social distancing measures’ and it said the
following in a section headed ‘Persuasion’:
• A substantial number of people still do not feel sufficiently
personally threatened; it could be that they are reassured by the
low death rate in their demographic group, although levels of
concern may be rising. Having a good understanding of the risk
has been found to be positively associated with adoption of
COVID-19 social distancing measures in Hong Kong.
• The perceived level of personal threat needs to be increased
among those who are complacent, using hard-hi ing evaluation
of options for increasing social distancing emotional messaging.
To be effective this must also empower people by making clear
the actions they can take to reduce the threat.
• Responsibility to others: There seems to be insufficient
understanding of, or feelings of responsibility about, people’s role
in transmi ing the infection to others … Messaging about actions
need to be framed positively in terms of protecting oneself and
the community, and increase confidence that they will be effective.
• Some people will be more persuaded by appeals to play by the
rules, some by duty to the community, and some to personal risk.