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ils major competztzve advantage, the MMM brand. (Haut
gestionnaire marketing de Remus)
Synergies de production.
Few production synergies. What would happen to the MMM
reputation when word got out that the Romulus cars were being
assembled on the sa me lines of Remus cars? And other question is:
are Romulus engineers really willing to let Remus production lines
assemble MMM parts? Would they really allow Remus standards to
prevail? Could Remus even gear itself to MMM's lower volumes?
(Haut gestionnaire production de Remus)
Synergies d'achat.
What do the top companies purchasers have in common? We don 't
think they can even purchase the same office supplies, never mind
vehicle parts or computer system. do you really want to try a
change-over of information and/or design systems at this fragile
juncture in Remus product development cycle? And if you could
purchase parts in common, you 'd have to reengineer the product to
accept the common parts. (Haut gestionnaire achats de Romulus)
Synergies de marketing.
It would be marketing suicide to sel! MMM on the Remus dealer
lots. It would be a shot in the foot. Any other synergies such as
lower advertising costs due to higher volume TV time and magazine
space are likely to be tiny. (Haut gestionnaire de Romulus)
Synergies culturelles.
It doesn 't take a battalion of cultural psychologists to figure out
that the Romulus cultures and the Remus cultures are utterly
difJerent and very incompatible. (Ancien haut gestionnaire de
Remus)
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