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Radio is dead-Long live the Radio.pdf - Universidad del País Vasco

Radio is dead-Long live the Radio.pdf - Universidad del País Vasco

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Welcome to <strong>the</strong> third age of radio: understanding radio's present from radio's past<br />

ca. He was reaching out to people while <strong>the</strong>y were having <strong>the</strong>ir suppers. And<br />

very quickly he became a national name.<br />

1927-29 on WHN<br />

As Ellington fans will be well aware, on <strong>the</strong> 4th December 1927, Ellington’s band,<br />

<strong>the</strong> Washingtonians, opened at <strong>the</strong> Cotton Club in Harlem, New York City (Haskins,<br />

1985: 47). They were soon featured in <strong>the</strong> broadcasts of <strong>the</strong> local Manhattan-based<br />

radio station, WHN. While it might have only been possible to hear Ellington’s WHN<br />

Cotton Club remotes for about a year, it <strong>is</strong> still significant that <strong>the</strong>y started on that<br />

station. WHN features prominently in early radio h<strong>is</strong>tories, mainly for controversies<br />

around its on-air style, and around its compliance with patents. WHN’s owner saw a<br />

way to combine <strong>the</strong> wired and wireless technology that were at <strong>the</strong> base of <strong>the</strong> new<br />

forms of communication: <strong>the</strong> telephone and <strong>the</strong> wireless (Doerksen, 1999).<br />

In fact it was <strong>the</strong> wired telephone which had been imagines as <strong>the</strong> technology that<br />

we now think of as radio. The idea was that households would pay a subscription to access<br />

transm<strong>is</strong>sions of cultural events from remote locations. <strong>Radio</strong>, as an extension of<br />

wireless telegraphy [telegrafía], was imagined as a technology of point-to-point communication<br />

we now think of as <strong>the</strong> telephone [teléfono]. It <strong>is</strong> interesting to note that in<br />

<strong>the</strong> twenty-first century th<strong>is</strong> idea came to fruition and <strong>the</strong> cell system of broadcasting<br />

allowed radio to become <strong>the</strong> bas<strong>is</strong> of point-to-point communication and <strong>the</strong> cable systems<br />

in our cities to be <strong>the</strong> bas<strong>is</strong> for <strong>the</strong> internet and its radio services and more.<br />

In 1927 WHN’s experiments with remote broadcasting were <strong>the</strong>n a novel use<br />

of both wired point-to-point technology (to relay <strong>the</strong> performance from club to <strong>the</strong><br />

station transmitter) and wireless broadcast technology (to get <strong>the</strong> performance from<br />

<strong>the</strong> station to l<strong>is</strong>teners). The point at which Ellington’s band were broadcasting was<br />

a transitional period, where radio broadcasts were dominated by small independent<br />

stations but <strong>the</strong> right to exploit <strong>the</strong> potential of <strong>the</strong>se broadcasts was controlled by <strong>the</strong><br />

<strong>Radio</strong> Corporation of America (RCA). Th<strong>is</strong> corporation was made up of all <strong>the</strong> technology<br />

patent holders including The American Telephone & Telegraph Company<br />

(AT&T) which dominated land-based radio as <strong>the</strong>y licensed transmitter technology<br />

and had to approve <strong>the</strong> commercial exploitation of both wired and wireless broadcasting<br />

(Barnouw, 1966).<br />

Ellington had been involved in broadcasts on WHN before he moved to <strong>the</strong> Cotton<br />

Club. It’s likely that h<strong>is</strong> band at first went into <strong>the</strong> radio studio in <strong>the</strong> early evening<br />

to broadcast some of <strong>the</strong> music that <strong>the</strong>y would play at a club later. The WHN<br />

programmer was also <strong>the</strong> public<strong>is</strong>t for <strong>the</strong> down-market Loew vaudeville <strong>the</strong>atre<br />

group, and he developed ‘cabaret broadcasting’ in order to promote Loew late night<br />

The <strong>Radio</strong> <strong>is</strong> <strong>dead</strong>. <strong>Long</strong> <strong>live</strong> <strong>the</strong> <strong>Radio</strong>!<br />

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