28th International Congress of Psychology August 8 ... - U-netSURF

5028.146 Psychological factors in internet advertising design, Ying hua Ye, Psychology
Department, Zhejiang University, China
Internet advertising is based on digital codes delivered by World Wide Web. During the complex
interacting system which consists of users and internet, the speed of selecting information is swift.
How can it become the selected one? This article intends to do psychology research to provide
some useful suggestion for internet advertising design. For example, put the Ads on the left or top
of the web, highlight the Ads, be care of the relativity between Ads and web, provide more
information in anchor, and at last standardize your Ads design.
5028.147 Selecting psychological qualified candidates of pilots for Chinese Air Force, Fu
Shuangxi 1 , Zhang Kan 2 , Yang Qunhui 2 , Pang Xingguang 1 , Zhang Jie 3 , 1 Chinese Air Force,
China, 2 Institute of Psychology, Chinese Academy of Sciences, China
In order to select psychological qualified candidates of pilots for Chinese Air Force, a systematic
assessment tests were designed with three computer-based platforms. Platform one is a group test
tool providing the capacity to test candidates’ cognitive abilities, motivations, and personality
aspects. Platform two is a set of interactive tests focusing on candidates’ cognitive aspects.
Platform three is used for expert interview. A scaling method was created to integrate parameters
from the three platforms. Results of 5 years follow up indicated that using of this system gave
more than 10% successful training of the pilots.
5028.148 Combining auditory icon and earcon to support navigation in mobile phone menus, Yin
Zheng, Jie Li, Department of Psychology Sunyat-Sen University, China
This paper provides both theoretical and practical insights about the design of auditory-ear icon to
support navigation in complex menu structures. In the first part of this paper, principle of how to
combine auditory icon and earcon is extracted from actual navigation problems, which are then
applied in the second part. Through the design, implementation and evaluation of a set of sounds
in the any call n628 mobile phone. The evaluation indicates that the auditory-ear icon improves
the performance of navigation task a in terms of number of errors made and the number of key
presses taken to complete the given tasks.
5028.149 Personalized telecommunication design: Investigation of metaphor, Xiao Xu 1 ,
Jiangping Wan 2 , 1 Dept. Applied Physics, South China Univ. of Tech., Guangzhou, China,
2
College of Management Sci. & Eng., South China Univ. of Tech., Guangzhou, China
Personalized Telecommunication is an important trend of telecommunication. The database for
personalization combines the psychology and informational services based on the
telecommunication network. Metaphor can be used in the design of the personalized database. In
this article, metaphor is formulized and the structure or meta-model of the database is established.
A investigation for metaphor has been done and the results has been analyzed according to the
meta-model. Concerning the Model of Lakoff, the Model of Glucksburg, the experiments done by
M. S. Mcglone, the investigation indicates that all the models are possible to the people. And a
new phenomena has been observed.
5028.150 Eyes at reading – toward an attentive web browser, Debin Huang, Luqi Xiao, Yaping
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