28th International Congress of Psychology August 8 ... - U-netSURF

askets depends on a) general life circumstance and b) on-line changes in social situation. I
present a series of studies that test both chronic knowledge organization and on-line cognitive
re-organization of culture in conditions where cultural comparisons are salient.
3027.3 Studying cultures from a short distance: Change and maintenance of cultural values in a
multicultural environment, C.Y. Chiu 1 , H.Y.J. Fu 2 , 1 University of Illinois at Urbana-Champaign,
Champaign, IL, USA; 2 Nanyang Technological University, Singapore
We examined the process of rejection and incorporation of Western values and retention of
Confucian moral values in the cosmopolitan city of Hong Kong, by measuring the cognitive
accessibility of Chinese and Western role models, and that of their attendant cultural values among
Hong Kong Chinese undergraduates. Chinese moral values are reproduced and retained in the
culture. Although some competence values represented by historical Western role models are
integrated into the society, Western moral values are not. However, the increased accessibility of
contemporary Western role models may provide a vehicle for assimilation of Western moral values
into the society.
3027.4 Does endorsement of value specific to a cultural group predict stronger identification
with this group than with other groups? The role of value centrality, Ching Wan, University of
Illinois at Urbana-Champaign, Champaign, IL, USA
In the present research, we distinguished between values that are central to a cultural group and
those that are not by the values' importance to the self, and by the perceived sharedness of the
values. In two studies, we hypothesized and found that participants used central cultural values to
differentiate between different cultural groups. Endorsement of central values that differentiate
different cultural groups also predicts relative identification with these groups. Such relationships
were not found for values are not central to the pertinent groups.
3027.5 Cultural attachment: An emotional approach to acculturation, Jing Chen, Y.Y. Hong, G.
Roisman, University of Illinois at Urbana-Champaign, Champaign, IL, USA
We applied attachment theory to study acculturation experiences. Chinese-American biculturals
residing in the United States attended an interview about their life experiences with Chinese and
American culture. The interview was videotaped and participants’ physiological responses (skin
conductance & blood pressure) monitored. Participants also completed a collection of self-report
questionnaires a week before the interview. The authors propose that emotion is a concomitant of
bicultural experiences, and bicultural individuals’ cultural attachment styles are linked to their
acculturation strategies.
3028 POSTER
Educational psychology
3028.1 The foundational, senate discretionary programme in the economic management and
sciences faculty at the university of the western cape: a successful alternate access route? Melvyn
November, Johan Groenewald, University of the Western Cape, South Africa
This research reports on the efficacy of an alternate access route to tertiary-level students of the
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