28th International Congress of Psychology August 8 ... - U-netSURF

1097.4 The inhibitive effect of punishment on stereotype activation, Aya Nodera, Kaori
Karasawa, Nagoya University, Japan
The inhibitive effect of punishment on activation of stereotypes was examined. Fifty male students
were randomly assigned to punishment or control condition. In the punishment condition, aversive
sound was inflicted as punishment when negative female stereotypical associations were presented
on CRT, whereas the sound was given for non-female stereotypical associations in the control
condition. Then the activation of female stereotypes was measured with a semantic priming
paradigm. The results indicated that the negative female stereotypes were more activated in the
control condition than in the punishment condition, and positive rather than negative female
stereotypes were activated in the punishment condition.
1097.5 The effect of goal framing on the explicit and implicit affects, Hiroki Takehashi, Kaori
Karasawa, Nagoya University, Japan
Guided by Regulatory focus theory (Higgins, 1998), this study examined the effect of regulatory
concerns (goal framing: promotion focus vs. prevention focus) on the explicit affects and the
accessibilities of emotional representations (implicit affects). After the manipulation of goal
framing, both explicit affects and implicit affects were assessed. The results found that goal
framing did not influence explicit affects. Moreover, an asymmetrical effect of goal framing was
identified; only prevention focus led to more accessibility toward the affects of
“quiescence-agitation.” The discussion considered the function of implicit affects as a mediator
between goal framing and self-regulatory affects and behavior.
1097.6 Effects of group membership on the language use of stereotype-based communication,
Sayaka Suga, Karasawa Minoru, Kobe University, Japan
People chose more comprehensible words when transmitting impressions of others so that the
message receiver can understand the characteristics of the target easily. Drawing on this
communication principle, we hypothesized that stereotype-consistent, rather than inconsistent,
information would be more likely to be transmitted. Undergraduates were presented with
behavioral descriptions of either an in-group or an out-group member and communicated their
impressions. Results showed that the out-group member was described in more
stereotype-consistent, abstract trait terms than was the in-group target, presumably reflecting a
stronger expectancy bias for the out-group. Effects of linguistic abstraction on
communication-based impression formation is discussed.
1097.7 The aggressive social cognition of the deaf juvenile, Caina Li, Xiaoli Yang, Beijing
Normal University, China
Using the method of signal detection theory, this paper examine the explicit and implicit
characters of aggression cognition of 64 deaf juvenile and their hearing-peers. The results show: 1)
A significant experimental dissociation proved the existence of implicit cognition; 2) The deaf
juveniles’ A’ reveal distinct age difference in implicit level which oppugn the stability of the
implicit social cognition; 3) All subjects show lower B" in explicit judgment. The deaf juveniles’
lower B" shows a rigid tendency in implicit social cognition then. (A' express resolving power
index; B" means response bias. they all root in "hit" and "false alam" in signal detection theory)
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