28th International Congress of Psychology August 8 ... - U-netSURF

variables and psychological characteristics on work effectiveness of policemen. The sample
consisted of 203 police officers and 1006 uncommissioned polices from 51 police stations in 7
provinces from the northeastern part of Thailand. Important research findings are: The police with
high effective in general and specific work behavior were the ones with high achievement
motivation, future orientation, and moral reasoning which could account for 39.7 % in
investigation group and 42.7 % in crime suppression group.
1086.7 Research on brand loyalty structure and its psychological mechanism, Deng-hua Yuan,
Jiangxi Normal University, China
This paper presents a research work on the consumers’ brand loyalty in China. Chinese citizen’s
brand loyalty has been investigated by using the methods of Behavioral Event Interview and
questionnaire. The empirical results indicate that the structure of brand loyalty includes four
factors such as custom loyalty, security loyalty, identification loyalty and trust loyalty. Based on
this result, the psychological mechanism of the formation of consumers’ brand loyalty has been
discussed. Furthermore, on the basis of understanding brand loyalty and customer lifetime value,
several strategies of brand management are proposed.
1086.8 A research on the structure of Chinese postgraduates’ vocational value, Zonghuo Yu,
Hongchang Teng, Haiqi Dai, Zhujing Hu, Jiangxi Normal University, Nanchang, China
The research tries to reveal the structure and characters of vocational value of postgraduates in
China through questionnaire surveying. The result suggests: (1) the structure of the vocational
value includes four factors, which are hygiene factor, intercourse factor, prestige-status factor and
self-realization factor; (2) Chinese postgraduates value most self-realization factor and value least
prestige-status factor; (3) no difference is found between MA and MSc in the four factors of
vocational value; (4) male postgraduates think more highly of prestige-status factor and
self-realization factor than female postgraduates.
1087 ORAL
Social issues
Chair: Roberto Mendoza, Philippines
1087.1 The relationships between work-family-conflict and selected outcome variables, Suriati
Ismail, Aminah Ahmad, Universiti Putra Malaysia, Malaysia
Work-family conflict is a growing concern for employees and organisations due to its associations
with negative consequences. This study examined the interrelationships among work-family
conflict, emotional exhaustion, job satisfaction and job performance. It was conducted on 207
clerical female employees in selected commercial banks in the Klang Valley region, Malaysia.
Data were gathered using self-administered questionnaires. The results of multiple regression
analysis indicated that higher levels of work-family conflict resulted in higher levels of emotional
exhaustion (beta=0.514, p