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28th International Congress of Psychology August 8 ... - U-netSURF

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the Chinese-American people will surely promote the international intercourse <strong>of</strong> the Chinese<br />

culture.<br />

4028.60 The impact <strong>of</strong> cultural deviation on educational progress <strong>of</strong> Tehran high school girls,<br />

Nader Jebelli, Iran<br />

The theme is derived from one hundred questionnaires and interviews <strong>of</strong> high school girl students.<br />

Deviation is presumed as disacceptance <strong>of</strong> dominant educational subcultures. Forty percent <strong>of</strong><br />

deviators were unsuccessful in their education while nine percent were excellent in their school.<br />

Fifteen percent were only successful in some general courses with no need to challenge. Nineteen<br />

percent were indifference about educational progress. Nine percent refrained from participating in<br />

the research. Eight percent were dismissed <strong>of</strong> the school and had somatic and psychosomatic<br />

problems. The result is oriented deviation is educational progress factor and imitation<br />

disacceptance is problematic.<br />

4028.61 How Chinese mothers’ roles in child rearing changed: Comparison <strong>of</strong> the narratives<br />

between 1960 and 2000 Chinese elementary school textbooks, Xiangshan Gao 1 , Rieko Tomo 2 ,<br />

Hiroko Kanbayashi 3 , 1 Tokyo metropolitan University, Japan 2 Heian Women's University, Japan<br />

According as our researches, there have some results show that changes <strong>of</strong> mothers’ roles in child<br />

rearing appear between 1960 and 2000 Chinese, Japanese, Taiwanese and Korean Elementary<br />

School Textbooks. The purpose <strong>of</strong> this study is to make clear that how those have changed through<br />

comparison <strong>of</strong> the narratives between 1960 and 2000 Chinese Elementary School Textbooks. The<br />

results indicate that narratives <strong>of</strong> mothers who talk to their children have weighed with instruction<br />

<strong>of</strong> knowledge.<br />

4028.62 Self-construal priming and emotional distress: Testing for cultural biases in the concept<br />

<strong>of</strong> distress, Vinai Norasakkunkit, Asian Association <strong>of</strong> Social <strong>Psychology</strong>, USA<br />

In examining why Asians have been shown to consistently score higher on measures <strong>of</strong> distress<br />

relative to European-Americans, the current study utilized cultural priming to experimentally<br />

show that when Japanese and Americans were primed to access a relatively more Western (i.e.,<br />

“independent”) mode <strong>of</strong> thought, they tended to score lower on social-anxiety relative to those not<br />

primed to activate such a mode <strong>of</strong> thought. Yet, such an activation did not influence levels <strong>of</strong><br />

general well-being for Japanese or Americans, thereby suggesting a cultural bias in the concept <strong>of</strong><br />

social-anxiety and ideals for well-being that are tacitly embedded in anxiety measures.<br />

4028.63 Age <strong>of</strong> message recipient moderates collectivism reflection in advertisements, Kenji<br />

Hanita, Tetsuya Nihei, Hitotsubashi University, Japan<br />

We examined the extent to which a core dimension <strong>of</strong> cultural values; individualism in Western<br />

countries and collectivism in Eastern countries, is reflected in Canadian and Japanese television<br />

advertisements. Previous research has overlooked age <strong>of</strong> message recipients as a moderating factor.<br />

In view <strong>of</strong> the recent westernization <strong>of</strong> young Japanese people, the present research hypothesized<br />

that cultural differences are moderated by the age <strong>of</strong> message recipients. Overall, the content<br />

analysis showed that Japanese ads tended to employ more collectivistic appeal. As predicted,<br />

however, Japanese ads aimed at young adults had less collectivistic appeal than ads for the<br />

middle-aged.<br />

863

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