28th International Congress of Psychology August 8 ... - U-netSURF

cohesion entered the predictive equation. Cohesion mediated the relationship between leadership
and athlete satisfaction.
3087.2 The more information you share, the worse you communicate, Shali Wu, Boaz Keysar,
University of Chicago, USA
Common sense dictates that the more information people share, the better they communicate. We
tested this with a game where a director attempted to identify objects to an addressee. Pairs shared
either a lot or little information (high vs. low information overlap) about those objects. We found
that when high-overlap directors talked about objects known only to them, they egocentrically
used names privileged to them, thereby confusing their addressees more than low-overlap
directors. Sharing more information therefore exacerbates egocentric tendencies, resulting in
reduced effectiveness of communication. Contrary to common sense, we show that more is worse
in communication.
3087.3 Role portrayal of men and women in Indian television advertising, Priya Jha Dang,
Neharika Vohra, Indian Institute of Management, India
Although gender roles have been extensively studied for Western advertising, very few such
analyses have been done for Indian advertising. The study does a systematic analysis of gender
roles reflected in Indian television advertising for the years 1996. 1999 and 2002. Results show
that advertising reflects traditionally assigned roles of Indian culture. Women are shown primarily
at home in family based roles while men are shown in a diversity of family based and occupational
roles. In contrast to Western stereotypes, Indian women are not depicted as younger than men, as
sex objects or as necessarily associated with lower priced products.
3087.4 The effecting mechanism of social support during SARS in China, Jiafang Lu, Kan Shi,
Institute of Psychology, Chinese Academy of Sciences, China
This study surveyed 3611 residents of 14 cities in China during the stressful disaster of SARS,
respondents reported more social support from individual social network than from organizations;
family members, relatives, friends and colleagues offered more emotional and instrumental
support; and company, community and government provided knowledge support of higher level.
Structural equation modeling indicated that, in the stressful event of SARS, social support effected
public risk perception and coping directly and then improved public mental health. The results of
hierarchical regression analysis furnished further evidence for this conclusion, and elaborated the
impacting mechanism of 5 categories of social support.
3088 ORAL
Social psychology
Chair: Taraneh Taghavi, Iran
3088.1 Power of media and interacting behavior at organization, Yukihiro Itoigawa, Wisdom
Inc, Japan
Assumption: Media was memorized not so many times. Rare case memorized could show critical
problem. Method: free description by questionnaire. Result: Forty cases were, (N=200,10-80 years
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