28th International Congress of Psychology August 8 ... - U-netSURF

Emotion and motivation
Chair: Dejun Guo, China
3077.1 Relationship among achievement goal orientatio, test anxiety and working memory span,
Huijun Liu 1 , Dejun Guo 2 , 1 Hebei University, China; 2 Capital Normal University, China
The relation among achievement goal, test anxiety and WM span was examined. The correlation
and regression analyses showed each goal orientation had a distinctively relationship pattern with
test anxiety and WM span. Performance-approach goal was negatively related to test anxiety and
positively to WM span. Mastery-approach goal had no correlation with test anxiety and was
positive for WM span. Performance-avoidance and Mastery-avoidance goals positively related to
test anxiety. Performance-avoidance goal negatively related to WM span, but Mastery-avoidance
goal did not correlate with WM span. Test anxiety was a mediator between performance-approach
and WM span, also between performance-avoidance and WM span.
3077.2 A tracing study on the effect of attributional training for the achievement motivation,
Guangyuan Sui, Lijun Shi, Xiaomiao Jin, Zhejiang Normal University, China
This study based on Bernard Weiner’s attributional theory of achievement motivation. In 1989, we
retrained thirty-eight middle school students on the attribution of achievement for 18 weeks, twice
a week. The result was that the trainees had improved their achievement motivation notably. In
2002, we chose twelve of them randomly, three clerks, two teachers, four businessmen, three
workers, to test their achievement motivation and attribution of achievement. Comparing with
their colleagues, they manifested notably superior in task choosing, behavioral intensity,
persistence and attributional tendency. This study reveals that the effect of attributional training for
achievement motivation can deeply affect one’s character.
3077.3 Research on college soccer fan attendance motivations: Evidences from China, Zhi Lu 1 ,
Li Tian 1 , Lynn Kahle 2 , 1 Fudan University, China; 2 University of Oregon, USA
The purpose of this study was to empirically determine the attendance motivation for soccer of
Chinese college fans based on Kelman’s functional theory of attitudinal motivation. This research,
utilizing Kahle’s research scale, surveyed 126 college students in Beijing, Shanghai and Nanjing.
Path analysis revealed that the attendance motivations of Chinese fans were different from those of
US college fans; Chinese fans were primarily motivated by camaraderie. Multiple linear
regression analysis also suggested gender difference. Marketing implications for marketers of
college sports and of sports in general were discussed.
3077.4 Conceptualizing implicit motives in the Chinese context, Johanna H.W. Lai, Clare C.
Chan, Natalie H. H. Hui, The Chinese University of Hong Kong, China
Implicit motives were supported in the West for their complementary role with conscious
self-attributed measures in predicting behavioral outcomes (Winter & John, 1998). However, the
concept itself is not sufficiently understood in non-western context. Our study is an initial attempt
in exploring the concept of implicit motives, as assessed by the Thematic Apperception Test, in
Hong Kong. We explored the implicit motives in relation to other stable constructs. We found
implicit motives as unique dispositions unrelated to the Big Five personality. We propose that they
are more related with values (Schwartz, 1992) and Social Axioms (Leung et al., 2002).
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