28th International Congress of Psychology August 8 ... - U-netSURF

1063.67 The Riace bronzes: Evolutionary principles applied to popular visual aesthetics,
Richard Ralley, Centre for Studies in the Social Sciences, Edge Hill, UK
The Riace bronzes are two male statues lost in antiquity and recovered in 1972. They are
genuinely a popular cultural phenomenon. Early reports indicated aesthetic and sexual impact of
the statues. Heterosexual women were said to be attracted to the figure in the more aggressive
stance. Diamond (1997) hypothesizes that aggressive male characteristics have evolved such that
these have become visual signals for females. In experiments, the statues are shown from behind
(hiding facial features). Up to 86% of females prefer the assertive figure. Conclusions are drawn
about whether the study of evolved signals can contribute to a new aesthetics.
1063.68 What underlines beneath aesthetic evaluation? A study to differentiate visual rightness
and preference, Tomoko Matsuzaki, Chikashi Michimata, Sophia University, Japan
It has been suggested that affective meanings of abstract form-color combinations are perceived in
terms of three factors: evaluation, activity and sharpness. In the present study, participants judged
visual rightness and preference of such stimuli. Stimuli were judged as visually right when both
form and color were high in activity factor, or when form was low and color was high in
evaluation factor. On the other hand, stimuli were preferred when form and color were congruent
in activity factor, or when both form and color were high in evaluation factor. It was suggested
that visual rightness and preference differ qualitatively.
1063.69 The relationship in affective meaning between form and color, Atsushi Kimura, Yuji
Wada, Kaoru Noguchi, Nihon University, Japan
We investigated the harmonious relationship between form and color by measuring their affective
meanings. Two experiments were carried out using nine forms and thirty-six colors. Experiment 1
measured affective meanings for forms and colors in terms of Semantic Differentials. Factor
analysis extracted four factors: Evaluation, Lightness, Activity and Sharpness. In Experiment 2,
the degree of harmony between form and color as well as their affective meanings were measured
using thirty-six colored forms. It was found that the degree of harmony was increased when
affective meanings on lightness and activity factors were similar to each other.
1063 POSTER
Learning, memory and cognition
1063.70 Influence of presentation modes and cognitive styles on the effects of text signals,
Shouxin Li 1 , Liang Luo 2 , 1 Shandong Normal University, China, 2 Beijing Normal University,
China
This research probed into the influence of different cognitive styles, presentation modes and types
of text signals on the reading effects. The results showed: (1) Text signals have significantly
different influences on the readers with different cognitive styles. Whether there are text signals or
not, the field-independent readers have no obvious changes in their amount of
information-keeping, while it is opposite in the case of field-dependent readers. (2) Presentation
modes have significant influence on the amount of information-keeping. Employing Video
129