28th International Congress of Psychology August 8 ... - U-netSURF

3004 INVITED SYMPOSIUM
Visual recognition - attention and perceptual aspects
Convener and Chair: M.Y. Wang, China
3004.1 Understanding the role of visual attention in change blindness and driving safety, Y.C.
Lee, T. Schnell, F. Aktan, The University of Iowa, Iowa City, IA, USA
Change blindness refers to the failure to detect differences between visual scenes that are
separated by a saccadic eye movement or a brief occlusion. This phenomenon may reflect the
visual attention limits that contribute to car crashes. The cognitive load associated with emerging
in-vehicle technology may exacerbate change blindness and undermine safety. The objective of
this research is to investigate how driving scenes interact with cognitive load to influence eye
movement patterns and how susceptibility to change blindness depends on cognitive load.
Understanding these relationships may lead to improved design of in-vehicle technology and
improved methods of measuring cognitive load.
3004.2 Chinese word stroop effect: Encoding vs. response competition, J.C. Yuan, Fu-Jan
Catholic University, Taipei, China
These Chinese Word Stroop Effect studies try to test the encoding competition theory or response
competition theory will be proper to explain this effect. We manipulate three main factors: (1)
Basic color (red/green/yellow/blue) vs. non-basic color (brown/gray/grass/peach); (2) Three kinds
of word: The Chinese words, the phonetic spelling of Chinese words, and English words; (3) The
response way: voice naming or key press. Experiments divided into two parts. The first is the
baseline recording. We let Ss naming the colored squares, colored written words, and black ink
written words. The second part measures the standard Stroop interference effect. All the subjects
are Chinese native speaker. The results more likely support the encoding competition theory than
response competition theory.
3004.3 The influences of semantic information on face perception, S.L. Cho, Fu-Jan Catholic
University, Taipei, China
This work explores the relationship between semantic information and imagery information for
face perception using priming and implicit priming tasks. Experiment 1 manipulated presentation
orientation, primer type and the congruence of primer and target. Experiment 2 manipulated
presentation orientation, implicit primer type and the amount of information. Results found
upright faces are perceived more accurately and quickly than upside-down faces. Name
information is a good primer whether a benefit or a cost effect is found depends on information
congruence, especially in upside-down condition. The difference in semantic primers affects
priming task more than implicit priming task.
3004.4 The specificity of the subliminal affection priming effect on TV lecture: Familiarity,
displaying vision field and subject gender, H.C. Chen 1 , L.X. Yang 2 , 1 National Taiwan Normal
University, Taipei, China; 2 University of Western Australia
Three experiments were conducted to examine the effect of the subliminal face stimuli on
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